Senior Media Director

Prophet•Chicago, GA

12d•Hybrid

About The Position

Prophet is seeking a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, particularly in financial services. The role serves as the senior media strategist for client accounts, translating business goals into commercial measures of success and audience, channel, and investment strategies. It is a player-coach position that combines team leadership with hands-on plan development, analysis, and client presentations. The successful candidate acts as a business advisor, explains media’s impact on client outcomes, and uses AI-powered tools to improve the work and develop the team. The position leads client relationships and integrated media planning across paid, owned, and earned channels. It develops audience strategies, forecasts, and measurement frameworks that connect media investments to business outcomes such as leads, pipeline, revenue, and asset growth. It also supervises and mentors media teams, supports account growth and new business, and manages media budgets, billing forecasts, vendor relationships, and profitability. The role may be based at a Prophet U.S. office in San Francisco, New York, Atlanta, Chicago, or Austin. The working model is hybrid, with three or more full days in the office or at a client site. The salary range is $160,000–$190,000, commensurate with experience.

Requirements

10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business results.
Financial services experience is required.
Strong commercial acumen, including the ability to understand a client’s business model, connect marketing investment to revenue and growth targets, and discuss ROI confidently.
A player-coach mindset, with the ability to build plans hands-on and lead the team delivering them.
Working knowledge of modern measurement approaches, including incrementality testing, media mix modeling, and multi-touch attribution.
Cross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships.
Experience managing multi-million-dollar media budgets and leading and developing teams.
Comfort with AI-powered workflows and curiosity about the technology’s future.
Excellent presentation and storytelling skills, including the ability to lead conversations with senior client stakeholders.
Bachelor’s degree in advertising, marketing, business, or a related field, or equivalent experience.

Nice To Haves

Asset or wealth management experience is strongly preferred.
Experience reaching financial advisors and institutional audiences.
Experience growing client relationships or supporting new business.
Familiarity with ABM, intent data such as 6sense or Bombora, and CRM platforms such as Salesforce or Marketo.

Responsibilities

Serve as the senior media voice on client accounts, lead status meetings, and present plans and results as clear business stories to director-, VP-, and C-level stakeholders.
Build long-term relationships with senior clients and advise them on how media supports their businesses.
Understand clients’ business models, distribution strategies, competitive landscapes, go-to-market priorities, and relevant financial-services regulatory, compliance, and brand-safety considerations, including FINRA and SEC marketing rules.
Translate client business objectives and commercial targets into media strategies, investment frameworks, budgets, and channel allocations.
Develop integrated, full-funnel media plans across paid, owned, and earned channels that balance long-term brand building with near-term demand.
Lead audience strategy, segmentation, and journey development for complex decision-makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumers.
Build scenario plans and forecasts to show the expected business impact of different investment levels and channel mixes.
Use AI-powered tools across planning workflows to reduce manual work and enable more strategic thinking.
Define business-oriented success measures and develop frameworks connecting media investment to leads, pipeline, revenue, and asset growth.
Apply test-and-learn approaches, including incrementality testing, lift studies, media mix modeling, and attribution.
Turn performance data into investment recommendations and explain the tradeoffs behind decisions to clients.
Supervise, mentor, and develop media directors, supervisors, and planners, coaching them in strategic thinking, business results, and effective AI tool use.
Work alongside the team on day-to-day deliverables and model expected quality and rigor.
Help establish best practices and repeatable, AI-enabled processes for planning, measurement, and reporting.
Identify opportunities to expand work with existing clients and partner with Client Leadership to pursue them.
Lead proposal and scope-of-work development and contribute strategic thinking to new business pitches.
Manage media budgets, billing forecasts, vendor relationships, and the profitability of media work.