Senior Media Director

Prophet•Atlanta, GA

14d•$160,000 - $190,000•Hybrid

About The Position

Prophet is seeking a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, particularly in financial services. The role serves as the senior media strategist for client accounts, translating business goals into commercial measures of success and developing the audience, channel, and investment strategies to achieve them. This is a player-coach position that combines setting direction and leading a team with hands-on planning, analysis, and client presentations. The successful candidate will act as a business advisor to senior client stakeholders, explain how media contributes to business results, use AI-powered tools to improve workflows, and help the team do the same. The position may be based in Prophet’s San Francisco, New York, Atlanta, Chicago, or Austin office and follows a hybrid working model, with at least three full days per week in the office or at a client site. The stated salary range is $160,000–$190,000, commensurate with experience.

Requirements

At least 10 years of media strategy and planning experience, primarily in an agency environment, with a record of integrated plans that delivered measurable business results.
Financial services experience.
Strong commercial acumen, including the ability to understand a client’s business model, connect marketing investment to revenue and growth targets, and discuss ROI confidently.
A player-coach approach, with the ability to build plans hands-on and lead the team delivering them.
Working knowledge of modern measurement approaches, including incrementality testing, media mix modeling, and multi-touch attribution.
Cross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships.
Experience managing multi-million-dollar media budgets and leading and developing teams.
Comfort with AI-powered workflows and curiosity about the technology’s future.
Excellent presentation and storytelling skills, including the ability to lead conversations with senior client stakeholders.
Bachelor’s degree in advertising, marketing, business, or a related field, or equivalent experience.

Nice To Haves

Asset or wealth management experience.
Experience reaching financial advisors and institutional audiences.
Experience growing client relationships or supporting new business.
Familiarity with ABM, intent data platforms such as 6sense or Bombora, and CRM platforms such as Salesforce or Marketo.

Responsibilities

Serve as the senior media voice on assigned accounts, lead status meetings, and present plans and results as business-focused stories to director-, VP-, and C-level stakeholders.
Build long-term client relationships as a trusted advisor on how media drives business outcomes.
Understand clients’ business models, distribution strategies, competitive landscapes, and go-to-market priorities, including financial-services regulatory, compliance, and brand-safety considerations such as FINRA and SEC marketing rules.
Translate client business objectives and commercial targets into media strategies, investment frameworks, budgets, and channel allocations.
Develop integrated, full-funnel media plans across paid, owned, and earned channels, balancing long-term brand building with near-term demand.
Lead audience strategy, segmentation, and journey development for complex decision-makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumers.
Build scenario plans and forecasts showing the expected business impact of different investment levels and channel mixes.
Use AI-powered tools across the planning workflow to reduce manual work and support strategic thinking.
Define success in business terms and build measurement frameworks connecting media investment to leads, pipeline, revenue, and asset growth.
Apply a test-and-learn approach using incrementality testing, lift studies, media mix modeling, and attribution.
Turn performance data into investment recommendations and explain the tradeoffs behind decisions to clients.
Supervise, mentor, and develop media directors, supervisors, and planners, coaching them to think strategically, connect their work to business results, and use AI tools effectively.
Work alongside the team on day-to-day deliverables and model expected quality and rigor.
Establish best practices and repeatable, AI-enabled processes for planning, measurement, and reporting.
Identify opportunities to expand work with existing clients and partner with Client Leadership to pursue them.
Lead proposal and scope-of-work development and contribute strategic thinking to new-business pitches.
Manage media budgets, billing forecasts, vendor relationships, and the profitability of media work.