Senior Media Buyer

EicoffChicago, IL
Hybrid

About The Position

Eicoff is looking for a Media Buyer to plan, negotiate, buy, analyze and optimize Broadcast and Digital Media. The buyer will handle buying national and local video negotiations, planning and maintenance of multiple accounts. Willingness to learn new platforms, technologies and attribution modeling. Additionally, extensive client communication and reporting responsibilities on a weekly basis will be required. Ongoing media planning and analysis of campaign results.

Requirements

  • Broadcast media buying/planning experience (minimum 3 years) for national and/or local clients in similar applicable position.
  • Some analytical media planning and reporting preferred.
  • Recommended computer skills include Excel, Word and Power point.
  • Ability to interact with upper-level management and clients.
  • Solid writing and excellent presentation skills.
  • Should be capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines.
  • Be enthusiastic and display proactive thinking.

Nice To Haves

  • Additional knowledge of Strata, Core, TView, SQAD, Simmons and Kantar are preferred.
  • Experience buying local markets and national media is preferred.

Responsibilities

  • Negotiate spot and national buys in the scatter marketplace and on an annual/quarterly basis.
  • Performing various calculations to determine projected response levels, call volumes and audience delivery.
  • Conferring with the other members of the media team to meet client marketing goals and objectives.
  • Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis.
  • Inputting and maintaining daily/weekly schedules.
  • Handling billing discrepancies with vendors.
  • Develop media plans through CPP/CPM analysis, analysis of qualitative data and historical performance resulting in the development of planning flowcharts and recommendations.
  • Develop, execute and manage added value programs.

Benefits

  • Flexibility for work from home and office
  • Outstanding benefits including 401k matching and access to family support services, such as behavior and emotional support programs, childcare services, domestic partner insurance coverage
  • A beautiful new office within the WPP campus at 333 N. Green , in the heart of the Fulton Market District
  • Access to WPP and Ogilvy’s extensive Learning & Development opportunities
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