Senior Media Buyer

RemodelBoom

1d•$150,000 - $150,000•Remote

About The Position

We're launching a brand-new consumer-facing brand in the home services space, built on top of our existing network of 300+ home improvement companies across the U.S. This role involves a clean slate with a real ad budget from day one, and a rev-share business model that rewards creative that actually converts. The Senior Media Buyer will own the creative for Meta ads, including angles, hooks, scripts, feedback loops with editors, and analyzing performance data to understand what's working and why. RemodelBoom is the leading revenue-sharing growth partner for home improvement companies in the U.S., operating on a model where payment is generated only upon sales, forcing a focus on speed, measurement, and revenue generation. This new consumer brand represents the next phase of growth for the company.

Requirements

Portfolio of video ads that have demonstrated conversion.
Fanatical research skills, understanding the nuances of ad conversion across different demographics and platforms.
Deep understanding of direct response marketing, with a focus on conversion rather than just awareness.
Proficiency in copywriting, with an appreciation for established copywriting principles.
Ability to generate bold, outside-the-box ideas and sustain creative output.
Comfort in both analyzing performance data (e.g., hook rates) and generating creative concepts.
Ability to articulate the psychological reasons for ad performance.
Understanding of what stops the scroll and how to write compelling hooks.
Skill in providing fast, decisive feedback to video editors.
Fluent use of AI tools, with Claude being second nature.
Experience in DTC e-commerce backgrounds.

Nice To Haves

Experience in home improvement, lead generation, or local services.

Responsibilities

Researching avatars obsessively, including homeowner pain points, Reddit threads, competitor ads, and winning strategies in adjacent industries.
Generating new ad concepts per week, with strong iteration on successful ideas.
Writing hooks, scripts, and storyboards.
Briefing video editors, reviewing their output, and providing fast, decisive go/no-go feedback.
Analyzing ad account data to inform creative decisions.
Explaining the psychological reasons behind ad performance (both success and failure).
Evolving the creative strategy based on incoming data.