Senior Media Analyst, Integrated Channels

FanDuel•Atlanta, GA
•$106,000 - $133,000

About The Position

FanDuel is seeking a Senior Analyst to join its Media Analytics team and support Sports strategy through work with integrated media channel teams, including OTT and programmatic. The role designs and executes analyses, automated solutions, and tests to guide marketing investment decisions and help FanDuel compete in a high-growth industry. The position manages data, develops insights, and communicates findings to stakeholders. The Senior Media Analyst serves as an analytics resource for integrated channel performance, takes on technically challenging and ambiguous problems, and helps partner teams develop and execute media experiments. The role also builds repeatable data visualization and reporting solutions, uses AI to augment or automate reporting, and coaches other analysts on analytical techniques and presentation of insights. It requires coordinating project timelines, priorities, and stakeholder expectations across internal and external partners.

Requirements

  • At least 4 years of relevant experience in an analytical, technical, or commercial field.
  • Experience working on or supporting acquisition or retention marketing teams, and familiarity with marketing data ecosystems.
  • Strong personal organization and time management skills, with the ability to manage multiple complex projects.
  • Proficiency in SQL.
  • Ability to identify and deliver opportunities to productively use generative AI.
  • Demonstrated experience using data visualization software such as Tableau to present analysis clearly.
  • Strong verbal and written communication skills, with a track record of influencing across organizational levels.
  • Experience collaborating with colleagues in other countries and time zones.

Nice To Haves

  • Practical experience managing tests and learning agendas, or a solid foundational understanding of statistical concepts relevant to experimentation, such as A/B testing and difference-in-differences.
  • Experience with another programming language for data analysis and exploration, such as Python, R, or Spark.
  • Experience with Claude Code or Codex.
  • Interest in Fantasy Sports and/or Sports Gaming.

Responsibilities

  • Answer questions about integrated channel performance and develop expertise in those channels and ways to improve their use.
  • Manage relationships with internal and external stakeholders, prioritize competing requests, and deliver requested work punctually.
  • Independently address ambiguous and technically challenging analytics problems for integrated media channel teams.
  • Manage data and apply analytical techniques to answer stakeholder questions.
  • Develop expertise in media experimentation setup and execution, helping partner teams translate intent into results and advance learning agendas.
  • Create repeatable data visualization solutions that provide regular visibility to leadership and stakeholder groups.
  • Use AI where possible to augment or automate reporting solutions.
  • Coach other analysts on analysis techniques and presenting insights.
  • Communicate project timelines and plans to manage workload, priorities, and stakeholder expectations.

Benefits

  • Health plans, including options as low as $0 per paycheck.
  • Fertility and family planning programs.
  • Mental health support.
  • Fitness benefits.
  • Generous paid time off and sick leave.
  • Annual bonus and long-term incentive opportunities based on performance.
  • 401(k) with up to a 5% match.
  • Commuter benefits.
  • Pet insurance.
  • Medical, vision, and dental insurance.
  • Life insurance.
  • Disability insurance.
  • Short-term or long-term incentive compensation, potentially including cash bonuses and stock program participation.
  • Paid personal time off.
  • 14 paid company holidays.
  • Paid sick time in accordance with applicable state and federal laws.
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