Senior Media Analyst

Adelphi Group•Toronto, ON

4d•CA$70,000 - CA$90,000•Hybrid

About The Position

MRM Worldwide is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measurable results. Our strategic, creative, and technological expertise - including deep experience with segmentation, targeting, and analytic tools and methodologies - deliver the most effective marketing programs and platforms in the world. The Sr. Media Analyst role will be responsible for executing a wide variety of analyses in support of a client that is looking for help to better understand their media performance via Metrics That Matter across media channels, in both behavior and sentiment. This role will support the business in developing reporting that inspires insights that lead to recommended actions. This role will work alongside a team of resources to develop insights, identify opportunities to optimize future marketing campaigns and automate reporting workflow. In this role, the senior analyst will have exposure to a wide variety of data-driven analyses across media channels, and leverage Business Intelligence tools such as Power BI to effectively visualize that performance.

Requirements

5+ years of experience in media data analysis, performance marketing specialist, or related roles
Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation
Strong knowledge of digital media KPIs (e.g., CPM, CPC, CPV, CPA, CTR) and capable of leading campaign optimization conversations
Demonstrated analytical research capabilities with a high attention to detail and a continuous learning mindset
Highly accountable self-starter with the ability to work well within a group, as well as independently
Excellent communication and collaboration skills
Strong project management and organizational skills, with the ability to manage competing priorities to meet deadlines
Demonstrated expertise in SQL
Demonstrated experience using Power BI, Domo, Looker or Tableau - with a keen eye towards industry trends in data visualization
Proven business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations

Nice To Haves

Experience using Media Mix Models to simulate and/or optimize campaigns is an asset
Professional certifications related to digital media analytics (e.g., Facebook Blueprint, Google Analytics Individual Qualification (GAIQ), Adobe Certifications) are an asset
Certifications in Power BI and other tools listed above is preferred but not required
Advanced degree is an asset

Responsibilities

Analyze media performance across various platforms including Programmatic Display, Video, Paid Social, and Paid Search, identifying performance and effectiveness and contributions towards business objectives
Develop and implement measurement frameworks to evaluate the effectiveness of digital marketing strategies
Standardize KPIs for reporting to Business Units based on demonstratable relevance
Collaborate with Brand teams translate business objectives into measurable media strategies, provide feedback on performance, and identify learnings for further improvement
Assemble data from internal data warehouses, Vendor and Partner platforms, and Campaign Briefs to provide holistic and contextual reporting on performance, success, and measurable optimizations that should be addressed
Build transparency and traceability in data provisioning, identify and implement solutions to reduce reporting delays, and proactively identify early warning measures
Build operational checks and alerts that monitor for data ingestion failures or anomalies
Uncover insights to explain causality of performance
Plan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needs
Collaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performance
Continuously look for improvements, monitor quality levels, and manage quality problems
Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts