Senior Marketing Workflow Manager, Lifecycle and Corporate Communications

H&R Block•Remote, MO

5d•$89,800 - $134,700•Remote

About The Position

At H&R Block, we're helping people confidently navigate one of the most important financial moments of the year. Our lifecycle, CRM, and corporate communications teams carry that message directly to clients and to the organization, often several times a week. We're looking for a precise, calendar-driven Marketing Workflow Manager to manage how that work comes in, how it gets prioritized, and how it gets out the door. These functions run a high volume of recurring, always-on work alongside campaign work and short-turn communications. In this role, you'll own the deployment calendar, protect contact frequency across business units, and hold the build, proof, and approval sequence ahead of every send. You'll own intake across the functions, maintain the work queue, track capacity, and coordinate short-turn corporate communications against executive, legal, and external timing. If you're the person who catches the conflict before two teams email the same audience on the same morning, we'd love to hear from you.

Requirements

Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
5+ years of experience in workflow management, traffic management, project management, marketing operations, or a related field
Experience managing a recurring deployment or publishing calendar with fixed send dates and approval gates
Experience managing intake, prioritization, and throughput for a marketing, creative, or media function
Demonstrated ability to build and hold timelines with multiple dependencies and fixed deadlines
Experience using a work management or workflow platform as the system of record, such as Workfront, Wrike, Asana, or Jira
Proven ability to facilitate tradeoffs, renegotiate scope, and drive alignment without direct authority
Experience tracking team capacity and utilization and translating it into resourcing recommendations
Strong attention to detail and comfort managing a high volume of concurrent work
Clear verbal and written communication with stakeholders at every level
Ability to identify risks and blockers early and escalate with a recommended path forward
Comfort operating in a fast-paced environment with seasonal peaks in demand

Nice To Haves

Experience supporting email, SMS, push, or in-product messaging programs
Experience supporting corporate, executive, or internal communications
Experience working within a Marketing Operations, Program Management Office, or centralized workflow function
Experience in Workfront, including request queues, templates, and reporting
Experience supporting the transition of work from agency partners to in-house teams

Responsibilities

Manage all incoming requests across lifecycle, CRM, and corporate communications
Validate that requests are complete and tied to an approved campaign, initiative, or always-on program, with audience, timing, content source, and data requirements confirmed
Maintain the deployment calendar, including send windows, audience and segmentation requests, and data pull deadlines
Deconflict timing and contact frequency across business units
Maintain the work queue and priority order across lifecycle, CRM, and corporate communications
Flag requests that arrive too late for the requested send, conflict with an existing deployment, or duplicate work already scheduled
Facilitate tradeoff conversations with GTM Strategy, Marketing Program Managers, and function leadership when demand exceeds capacity
Track work through build, audience selection, content assembly, proofing, approval, and deployment
Manage recurring always-on programs alongside campaign work
Coordinate short-turn corporate communications against executive, legal, and external timing requirements
Monitor progress against timelines and escalate risks to a scheduled send early
Track capacity and utilization across lifecycle, CRM, and communications resources, including agency and vendor effort
Provide visibility into available bandwidth to inform resourcing and sequencing decisions
Communicate timelines, expectations, and status to requesters and leadership
Surface recurring calendar conflicts and process gaps, and recommend improvements