Senior Lifecycle Marketing Manager

Mochi Health•San Francisco, CA

16h•$160,000 - $200,000•Onsite

About The Position

Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this. We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems. Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today. Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.

Requirements

5+ years in lifecycle, CRM, or retention marketing in a consumer or DTC environment, including at least one program you built from zero rather than inherited
An AI-native workflow, in practice. You already use Claude or comparable tools as a default part of how you build — copy, segment logic, templates, QA, analysis — and you can walk us through specific things you've shipped faster because of it. This is a requirement, not a bonus. It's a new enough skill that we care about how you work today, not how many years you've been doing it
Clear-eyed about the failure modes. You know what LLMs get wrong in this context: invented claims and specifics, tone drift away from brand, personalization that reads as surveillance, logic that looks right and isn't. You have opinions about where human review is non-negotiable
Deep hands-on experience with Customer.io. (Braze, Iterable, or Klaviyo depth counts if you can make the case for how fast you'll ramp.) You've configured the workspace, not just clicked "send"
Technical fluency — events, webhooks, APIs, liquid templating, and data models. You can spec what you need from engineering, unblock yourself, and QA the result
Comfort pulling your own data in SQL, or a demonstrated equivalent
Real experience with push and in-app messaging, not just email
Strong consumer copy instincts and a high bar for what goes out the door
A track record against retention, LTV, or incremental revenue — with a clean read on what you actually caused
A point of view and the willingness to build it yourself. You'll be the most senior lifecycle person here, which means you're setting the strategy and also the one in the tool making it real
Judgment about messaging people on something personal. You don't need to have worked in healthcare — you do need to understand why tone, cadence, and restraint matter more here than in most categories, and to learn the constraints fast

Nice To Haves

Experience building internal tooling or agents to automate marketing work
Subscription or membership businesses, where retention is the whole game
Interest in growing this into a team — the scope is here if you build it

Responsibilities

Lifecycle journeys, built from scratch — Onboarding and activation, cross-sell and upsell across Mochi's treatment categories, win-back, and churn prevention. You'll map the journeys, define the triggers, write the copy, build the flows, and own the results.
Multi-channel orchestration — Email, mobile push, and on-site/in-app banners, coordinated so a patient gets one coherent experience instead of three teams' worth of messages. You'll set the contact strategy and frequency rules that keep it that way.
The Customer.io foundation — Own our lifecycle stack end to end. Scope the work, write the requirements, and sit shoulder-to-shoulder with our growth engineer to get events, attributes, and integrations wired up correctly the first time.
Taxonomy and segmentation — Define the event, attribute, and audience taxonomy that makes future campaigns self-serve. Documented, governed, and durable enough that a new marketer can build a segmented send on day three.
AI leverage across the program — Build the workflows that let one person run a program this size: LLM-assisted copy production and variant generation, journey and segment logic drafted and stress-tested with AI, automated QA passes before launch. You'll define what gets automated, what stays human, and where the review gates sit.
Measurement you'd defend in a room — Holdouts, incrementality reads, and cohort analysis. You'll report on activation, retention, and incremental revenue, not open rates.
Conversion rate optimization (a smaller slice) — Bring ideas to the signup flow and key landing pages, and partner with growth and product to test them. Real but secondary — call it 10–15% of the job.