Senior Marketing Web Developer (Contract, Hybrid)

Homebase•Toronto, ON

7d•$168,300 - $198,000•Hybrid

About The Position

We're looking for a Web Development Engineer to own the performance, quality, and growth of our website (built on Webflow)—one of the company's most important customer acquisition channels. We need an expert who will audit our current setup, own the diagnosis, and drive fixes without needing to be handed answers. This role requires a high degree of autonomy, a cross-functional mindset, and a customer-focused approach, with the ability to move fast, iterate, and own outcomes end-to-end. The ideal candidate has a proven track record of tackling complex problems independently.

Requirements

6-8+ years of web development experience.
Deep, hands-on Webflow expertise is required — not just page-building, but CMS architecture, custom code integration, and performance optimization.
Strong HTML, CSS, and JavaScript skills.
Experience with experimentation, analytics, and conversion optimization.
Understanding of how experimentation tooling interacts with Webflow.
Strong understanding of web performance, accessibility, and SEO.
Experience integrating websites with product onboarding, analytics, and marketing systems.
AI fluency is required in every role.
Comfort using AI tools to accelerate development and reduce repetitive work.
Ability to improve workflows and productivity through AI.
Curiosity about emerging AI technologies and practical applications.

Nice To Haves

Familiarity with tools like Amplitude, Statsig, and Hotjar is a plus.

Responsibilities

Own technical quality across joinhomebase.com.
Responsible for Core Web Vitals and site performance, and work in collaboration with the Organic team to continuously improve SEO/AEO health.
Diagnose and resolve performance regressions across LCP, INP, and CLS on mobile web and desktop.
Identify root causes and implement fixes.
Work within Webflow’s constraints and around them where needed.
Build and launch landing pages for paid, SEO, and campaign initiatives.
Create scalable templates and reusable components that help Marketing move faster.
Partner with Design and Marketing to deliver fast, high-quality experiences.
Improve the website-to-signup journey and reduce friction throughout onboarding.
Design and implement A/B tests across landing pages, messaging, and conversion flows.
Use analytics and customer behavior data to prioritize and measure impact.
Use AI tools to accelerate development, improve quality, and automate workflows.
Identify opportunities to increase team productivity through AI and automation.