Senior Marketing Specialist - SFMC

Quest Diagnostics • Secaucus, NJ

38d • Remote

About The Position

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope. The Senior Marketing Manager is responsible for coordination and hands-on development of SFMC Marketing transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention. The Senior Marketing Manager is also responsible for SFMC design and development of AMPscript, SSJS, SQL, APIs, Automation, Journeys, personalized email templates, data driven proficiency, SMS and CloudPages

Requirements

• Minimum of 9-10 years of SFMC hands-on experience is required.
• Strong API, SQL, Ampscript, building personalized email templates, strong data driven experience and Automation experience is mandatory.
• Specific tools required include SFMC, Jira, Confluence, SQL tools, Scripting (java scripting/amp scripting/SSJS) and data analytics and visualization tools.
• Level of competency: Intermediate or Advanced.
• Bachelor's Degree Required.

Nice To Haves

• Data Cloud, Einstein AI and CRM experience.

Responsibilities

• SFMC Development & Technical Implementation to support Consumer Marketing campaigns that are recurring and/or ad/hoc email sends.
• Special projects that require analytical abilities include data driven decision making and troubleshooting and root cause analysis of the issues.
• Review and update documentation for any features implemented in SFMC and conduct peer reviews with the entire team.
• Leverage out-of-the-box report as well as building custom new reports using SFMC cloud pages.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior