Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist
About The Position
Capital One is seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist to join their US Card Business marketing operations team. This role will focus on transforming marketing operations through journey orchestration and marketing automation. The specialist will consult with Strategy Leads to design journeys, build audiences, and test campaigns for well-managed deployments. This position is crucial for modernizing owned-digital channel marketing for Card, requiring expertise in email marketing best practices and extensive experience with SFMC tools like Journey Builder, Email Studio, Automation Studio, Intelligence Reports, and Data Extensions. The role involves translating audience insights into marketing plans, developing testing agendas, and collaborating with partners for campaign execution, offering an opportunity to advance marketing, technical, and strategy skills in a fast-paced, dynamic environment that values diversity, inclusion, and belonging.
Requirements
- Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions.
- SQL, HTML, and CSS experience required.
- Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
- Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.
- Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.
- Troubleshoots and resolves technical or process issues as they arise.
- Experience building, optimizing, and documenting technical processes to enable marketing teams.
- Has the fungibility to flex across being a marketer / practitioner and transformation thought leader
- Keen eye for details and obsesses about accuracy of work
- Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.
- Bachelor’s Degree or Military experience
- At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
- At least 4 years of experience leveraging SQL queries to build target audiences
- Salesforce Marketing Cloud Certifications: Email Specialist
Nice To Haves
- 4+ years of journey orchestration experience in Financial Services or other regulated industry
- 4+ years experience with Salesforce Marketing Cloud, Hightouch , or other CDP and enterprise MAPs
- 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
- 2+ years leveraging Workfront or other project management systems
- 2+ years of Risk Management experience
- BPM, Lean, PMP Certifications
- Experience writing and editing SSJS
Responsibilities
- Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
- Design and execute cross-channel SFMC journeys based on Marketer requirements
- Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
- Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
- Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
- Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns
- Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
