Specialiste Sr en Marketing / Senior Marketing Specialist

Smardt•Dorval, QC

11d

About The Position

SMARDT is a global pioneer in oil-free centrifugal chiller technology with an expanding portfolio of thermal management solutions. We are dedicated to delivering high-efficiency and energy-saving systems for industries, real estate developments, health care, and educational centers worldwide. We operate manufacturing facilities in the US, Canada, Germany, China, and Australia, with a team of over 900 employees. With a focus on reliability, performance, and environmental stewardship, SMARDT continues to redefine industry standards through advanced engineering and a commitment to a more sustainable future. The Senior Marketing Specialist will be responsible for marketing strategy execution for chillers and heat pumps across commercial and mission-critical applications and will own the marketing planning for the Americas region.

Requirements

5+ years of work experience, preferably in the HVAC industry or industrial equipment, energy, or technology sectors.
Experience working with HTML/CSS, particularly Wordpress is important.
Bachelor’s degree or above in Marketing, Communications, Business, or a related field.
Graduate/Certification in communications, media relations or marketing.
Excellent skills in marketing concepts, campaign ideas & marketing automation.
Knowledge of Adobe Creative Suite: InDesign, Illustrator, Photoshop or similar.
Ability to thrive under pressure and handle multiple projects simultaneously.
Demonstrated experience in adapting global marketing strategies to local market dynamics.
Exceptional networking, project management and stakeholder management skills.
Ability to communicate technical information and ideas.
Motivated and able to work with minimal supervision.
Excellent selling and interpersonal skills.
Willingness to travel.
Ability to speak French with our team in Quebec if the candidate is located in Quebec.
A good command of English is necessary to interact with part of our clientele and international team.

Responsibilities

Support the Global Marketing Director in developing a comprehensive product marketing strategy for chillers and heat pumps.
Translate product roadmaps into tactical go-to-market plans with measurable KPIs tied to revenue growth.
Plan & execute commercial launches of new products and solutions in alignment with market growth objectives.
Collaborate cross-functionally with R&D, engineering, sales, and product management to commercialize technical advantages.
Develop launch toolkits, sales enablement materials, and demand generation campaigns, including but not limited to product brochures, presentations, white papers, case studies, battlecards, and digital assets.
Analyze market intelligence, data reports etc. to guide business decisions on product benchmarking & product evolution.
Own and maintain website content pages and online campaigns for responsible product lines.
Drive social media content planning and execution aligned to product priorities.
Coordinate with sales and service teams to localize and execute regional campaigns.
Plan, manage, and execute regional exhibitions, trade shows, webinars, seminars, and customer events.
Benchmark marketing performance across the region and identify best practices.
Plan and execute digital campaigns (SEO, SEM, email, social media).
Conduct market research and gather customer insights to inform strategy refinement.