Gestionnaire en Marketing
About The Position
AppDirect offers a subscription platform that enables companies to sell any product, anywhere, as a service. We power millions of subscriptions for organizations around the world. FirstBase, a subsidiary of AppDirect, helps companies equip their employees with everything they need to excel at work: computer, furniture, and all sorts of items to foster team belonging. In addition to enabling companies to provide the right work tools to their employees, we offer workers the ability to choose what they need based on their unique needs. The Portfolio Marketing team supports AppDirect’s business units by driving and deploying integrated marketing initiatives aligned with their priorities. Its mission is to develop and optimize a marketing engine to accelerate the growth of AppDirect’s subsidiaries, respecting the value of each brand, as well as the company’s overall vision: simplifying the purchase, sale, and management of technology. Portfolio marketing specialists act as integrated generalists within the business units. They are responsible for translating strategy into concrete actions across all channels and generating measurable business impact. While the team collaborates with marketing experts at headquarters when relevant, portfolio marketing is a distinct function, responsible for planning, prioritizing, and implementing business unit marketing initiatives. Our role is to ensure each subsidiary receives targeted and responsible marketing support, aligned with sales and product teams, using headquarters’ resources to amplify impact.
Requirements
- 5 to 7 years of B2B marketing experience, ideally in SaaS, technology, telecommunications, or services sectors.
- Experience managing the marketing strategy for a product line, business unit, or revenue segment.
- Strong understanding of direct and/or indirect go-to-market models.
- Proven ability to drive measurable pipeline impact.
- Excellent stakeholder management and prioritization skills.
- Ability to balance autonomy with cross-functional collaboration.
- Comfortable presenting performance analysis and recommendations.
- Sense of responsibility and strong business acumen.
- Experience using AI tools to improve productivity and optimize daily workflows.
- Proficiency in marketing KPIs, conversion metrics, and pipeline analysis.
- Experience designing and implementing A/B tests and performance experiments.
Responsibilities
- Develop and implement integrated annual and quarterly marketing plans.
- Drive campaign strategy: digital initiatives, events, content, and training.
- Lead product launches and go-to-market initiatives.
- Define key performance indicators (KPIs) for campaigns and measure results against growth and revenue objectives.
- Translate business priorities into marketing programs, including clear return on investment (ROI) expectations.
- Manage and prioritize multiple initiatives simultaneously.
- Oversee external vendors or partner agencies, as applicable.
- Identify cross-sell and co-marketing opportunities within the portfolio.
- Present marketing results and analysis to business unit stakeholders.
- Continuously improve programs based on performance data and customer feedback.
Benefits
- Performance-based bonuses
- Full range of benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
