Senior Marketing Specialist
Farmers Union Insurance•Mandan, ND
•Onsite
About The Position
The Senior Marketing Specialist works closely with our Chief Marketing & Brand Officer to develop and implement marketing plans and strategies. This position is responsible for working directly with Senior Management overseeing multi-faceted print and digital marketing activities that enhance brand awareness. The Senior Marketing Specialist provides expertise in four core areas: Social Media Management, Event Planning & Coordination, Creative, & Education.
Requirements
- Strong analytical and communication skills.
- Ability to work independently and in a collaborative team environment.
- Demonstrated ability to work in a fast paced, decision-oriented environment.
- Strong interpersonal skills.
- Strong organizational skills and the ability to manage multiple tasks.
- Bachelor's degree or equivalent preferred.
- Customer service, marketing or sales experience preferred.
- Understand the principles of marketing, marketing tools, and techniques.
- Proficient in relevant computer applications.
- Proficient in social media marketing.
Responsibilities
- Conduct market research to identify customer trends, competitor offerings, demographic data, activity, and market trends.
- Collaborate with internal/external creative teams to identify and recommend innovative marketing campaigns/branding ideas, graphic designs, promotional materials and advertising. This includes search marketing, lead generation and prospecting efforts, social media marketing, SEO, and digital analysis.
- Oversee campaigns/projects from concept to completion; direct and online.
- Discover effective marketing and promotional channels, including media platforms, to be used to relay product messages to customers.
- Evaluate key performance metrics to manager marketing campaign performance, maximizing ROI.
- Establish and maintain relationships with new and existing clients/vendors through networking and prospecting.
- Develop and display expertise in areas such as events planning, advertising, optimization and content development.
- Design and develop marketing materials.
- Draft press and media releases.
- Communicate with public relations and media contacts.
- Assist in the preparation of, and conduct, presentations.
- Maintain Company websites and social medias.
- Monitor and assess customer feedback.
- Enforce Brand Standards.
- Other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
