Senior Marketing Specialist (Temp)
About The Position
The Senior Marketing Specialist drives the execution and continuous improvement of Mayo Clinic’s demand-generation media efforts across channels. The role develops, deploys, and optimizes integrated media journeys to generate qualified demand and support long-term brand growth, with expertise in paid social media, search engine marketing, online video, native digital display, and other relevant tactics. It requires strong analytical capabilities to interpret campaign data, identify insights, and optimize performance and efficiency. Working as part of a cross-functional team and managing external agencies, the Specialist manages and reports on a budget and provides strategic marketing consultation to clients. In partnership with a Marketing Manager and/or Director, the Specialist builds marketing plans and drives, implements, monitors, and measures marketing activities that advance Mayo Clinic’s mission, strategic plan, and business objectives. Activities may include advertising, collateral development, digital marketing, content creation or assessment, and event management or sponsorship. The position also involves project management throughout the project life cycle, building positive relationships with colleagues and stakeholders, advancing functional strategies, and identifying opportunities for improvement. The Specialist is expected to adapt to change, work independently and collaboratively across multiple projects, and maintain professionalism and confidentiality. Occasional travel and flexibility to work evenings and weekends as necessary are required. This is a temporary position. The stated salary range is $3,269.23 to $4,230.76 per week; actual compensation may vary based on factors including skills, experience, training, licensure or certifications, and equity.
Requirements
- Bachelor’s degree with strong academic performance in a related field, such as liberal arts, business, marketing, or healthcare.
- 10 or more years of professional experience in a relevant field.
- Hands-on familiarity with paid search, social media, and digital display planning, strategy, and execution.
- Strong understanding of marketing analytics, reporting, tools, and platforms.
- Proven track record managing large-scale media campaigns and budgets.
- Broad-based knowledge of marketing strategies.
- Strong leadership, problem-solving, critical-thinking, active-listening, quantitative, communication, project-management, presentation, and interpersonal skills.
- Proven execution ability, including digital marketing experience.
- Ability to work effectively in a collaborative, consensus-style environment and a fast-paced, changing environment.
- Ability to inspire trust and confidence and maintain professionalism and confidentiality.
- Ability to work independently and collaboratively, prioritize, and advance multiple projects.
- High personal motivation, a strong work ethic, flexibility, and creativity.
- Occasional travel and flexibility to work weekends and evenings as necessary.
Nice To Haves
- Experience with Instapage, WordPress, or other landing-page design tools.
- Experience with marketing automation.
- Experience understanding data, surfacing trends, and working with digital and advertising channels.
Responsibilities
- Drive the strategy, planning, deployment, and optimization of integrated media journeys across channels.
- Execute and continuously improve demand-generation media efforts, including paid social, search engine marketing, online video, and native digital display.
- Analyze campaign data, extract insights, and apply optimizations to improve performance and efficiency.
- Collaborate with cross-functional teams and manage external agencies.
- Manage and report on a marketing budget.
- Provide strategic marketing consultation and guidance to clients.
- Partner with a Marketing Manager and/or Director to develop marketing plans and implement, monitor, and measure marketing activities.
- Support marketing activities such as advertising, collateral development, digital marketing, content creation or assessment, and event management or sponsorship.
- Manage projects through the entire project life cycle.
- Build and maintain positive relationships and credibility with colleagues, leaders, experts, and internal stakeholders.
- Advance functional strategies in support of Mayo Clinic’s mission, strategic plan, and business goals.
- Assess opportunities for improvement and adapt to change.
- Prioritize and drive multiple projects independently and collaboratively.
- Travel occasionally and work evenings or weekends as necessary.
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What This Job Offers
Career Level
Senior
