Senior Marketing Specialist

Edible Arrangements, LLC • Atlanta, GA

4h • Onsite

About The Position

The Senior Marketing & Campaign Specialist is a key member of Edible Brands' Integrated Marketing Communications (IMC) team. This role is responsible for bringing brand strategy to life across all customer touchpoints for both Edible Arrangements and Rōti, ensuring the right message is delivered through the right channel at the right time. The specialist acts as the execution backbone for the go-to-market process, managing agency creative, supporting influencer activations, and synthesizing post-campaign learnings. Additionally, this role oversees in-store marketing for Edible Arrangements, shaping the creative and ensuring franchisees have the necessary resources for local success. The position reports to the Sr. Manager of Integrated Marketing and collaborates with various internal teams and external agency partners.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field; or equivalent work experience.
• 3–5 years of experience in integrated marketing, campaign management, or related field.
• A track record of owning campaign execution independently.
• Familiarity with core marketing channels including paid media, email, organic social, web, and in-store/retail.
• Familiarity with core marketing channels — email, paid media, organic social, and ecommerce.
• Keeps things moving and pushes forward when the pace picks up.
• Strong creative sensibility to review assets critically.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple workstreams across two brands.
• Clear, proactive communicator who can build strong working relationships and hold others accountable.
• Solid analytical skills with the ability to pull, interpret, and communicate campaign performance data.
• Comfortable operating with a degree of independence.

Nice To Haves

• Hands-on experience working with external creative agencies and managing creative production is a plus.
• Exposure to local or franchise marketing is a plus.

Responsibilities

• Own the end-to-end creative review process between agency and channel owners, consolidating feedback, managing revision cycles, and ensuring asset delivery.
• Traffic approved campaign assets to channel owners across paid media, email, social, web, and in-store.
• Lead pre-campaign launch readiness, confirming assets, campaign setup, and cross-functional alignment.
• Track and synthesize mid-campaign and post-campaign performance data in collaboration with channel owners.
• Support additional campaigns, initiatives, and cross-brand projects as the business evolves.
• Act as a coordination point between the brand and influencer agency for seamless execution.
• Own the execution and production of key elements of the Edible Arrangements Local Store Marketing (LSM) program.
• Lead creative production for seasonal in-store marketing materials and franchisee-facing marketing tools.
• Serve as the accountable owner of the local marketing toolkits, ensuring stores have current, on-brand resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior