Senior Marketing Specialist (Global User Campaign Specialist)

Wolters Kluwer•Waltham, MA

8d•Onsite

About The Position

The Global User Campaign Specialist is responsible for planning and executing user-facing campaigns and content programs that drive awareness, engagement, adoption, and value realization of UpToDate product capabilities. This role plans and executes user campaigns which include user facing content, user events , on site events and meetings, scalable customer success content, and other adoption focused programs. The ideal candidate is a strong campaign operator and cross-functional collaborator who can manage complex global programs, translate technical product capabilities into clear user value, and ensure campaign and enablement materials are timely , consistent, localized where needed, and optimized for adoption.

Requirements

5 + years of experience in user campaigns, lifecycle marketing, customer marketing, campaign operations, or enablement.
Experience supporting B2B or B2B2C SaaS, technology, or digitally complex products.
Proven ability to manage global campaign execution across multiple regions, audiences, stakeholders, and timelines.
Strong program management skills, including campaign intake, prioritization, timeline management, stakeholder coordination, QA, and reporting.
Experience developing campaign assets, user-facing content, event enablement materials, or adoption resources.
Familiarity with digital marketing channels, including email, landing pages, webinars, content programs, and marketing automation.
Strong written and verbal communication skills, with the ability to translate complex product capabilities into clear, user-focused messaging.
Highly organized, detail-oriented, and comfortable managing multiple workstreams in a fast-paced environment.

Nice To Haves

Experience supporting adoption of SaaS, AI-powered, data-driven, or technically complex products.
Familiarity with Customer Success lifecycle motions, including onboarding, adoption, engagement, renewal, and expansion.
Experience working with regional marketing or global teams, including localization and market adaptation processes.
Comfort using campaign performance data, usage insights, and customer feedback to inform campaign optimization.
Experience creating enablement materials for Customer Success, Sales, or customer-facing teams.
Familiarity with marketing automation, CRM, project management, analytics, or customer engagement platforms.

Responsibilities

Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages.
Own campaign program management processes, including intake, prioritization, planning, execution, QA, launch readiness, reporting, and retrospectives.
Maintain a centralized campaign calendar aligned to product releases, customer lifecycle milestones, regional activations, events, and Customer Success priorities.
Develop clear campaign briefs outlining objectives , audiences, messaging, channels, timelines, dependencies, success metrics, stakeholder roles, and activation requirements.
Support Digital Customer Marketing efforts through campaign planning across audience segmentation, lifecycle journey orchestration, channel execution, personalization, and campaign performance optimization.
Partner with Customer Success to align user campaigns with onboarding, adoption, engagement, renewal, and expansion motions.
Coordinate cross-functional planning with Digital Customer Marketing, Customer Success, Product Marketing, Content, Events, Regional Marketing, and Marketing Operations to ensure consistent messaging, coordinated timing, and effective campaign execution.
Manage timelines, deliverables, approvals, localization requirements, launch checklists, and stakeholder communications.
Ensure campaigns follow global governance standards, brand guidelines, audience segmentation rules, and messaging consistency.
Partner with regional teams to adapt global programs for local market needs while preserving a consistent user experience.
Proactively identify risks, blockers, and dependencies, and communicate status updates and mitigation plans.
Build repeatable campaign frameworks, templates, toolkits, and best practices to scale global campaign execution.
Conduct campaign performance reviews and retrospectives to document learnings and continuously improve future programs.
Collaborate with Customer Success and Content Experience to develop scalable assets, including email copy, guides, use cases, landing pages, customer stories, webinar materials, and enablement resources.
Collaborate with Product, Product Marketing, Customer Success, and clinical team experts to stay current on product capabilities, releases, updates, and best practices, ensuring campaign and enablement materials reflect the latest information.
Create and coordinate enablement materials that support Customer Success onsite events and user-focused activations, including regional workshops, user meetings, product enablement sessions, and adoption-focused events, with webinars and virtual programs used to extend reach and reinforce follow-up engagement.
Maintain and evolve user campaign toolkits, content templates, event follow-up frameworks, and activation materials that can be adapted across global markets.
Ensure content and user event activations are timely , relevant, and aligned to user needs, product updates, regional priorities, and Customer Success goals.
Partner with Global Events Management (GEM) to execute user and on-site events
Track and report on campaign engagement, content performance, event outcomes, and regional performance trends.
Define campaign success metrics in partnership with Digital Customer Marketing, Customer Success, Product, and regional stakeholders.
Analyze audience behavior, campaign results, user engagement data, and usage insights to identify optimization opportunities.
Incorporate Customer Success feedback, product updates, usage insights, and regional learnings into campaign planning, content development, and ongoing optimization.
Share actionable insights and recommendations with global marketing, regional teams, Customer Success, and Product stakeholders.
Use campaign learnings to improve future messaging, segmentation, lifecycle journeys, channel strategy, content, and activation programs.