Senior Marketing Campaign Manager

Everyday Speech

7d•Remote

About The Position

Your work will have a significant impact on our pipeline growth and revenue. In this role, you will own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions. You will translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams. You will coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality. You will build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off. You will execute on campaign elements including email production across audience segments and outreach motion types. You will partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean. You will own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation. You will help maintain shared visibility into what's in market, what's converting, and what needs to change. You will maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling). You will build and maintain clean workflows, campaign tracking, and marketing data. You will partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution. You will identify operational gaps and proactively improve systems and processes. You will define and maintain clear success metrics for campaigns. You will build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics. You will run structured experiments and document findings in a way that builds institutional knowledge. You will help the team distinguish signal from noise as GTM motions develop and mature.

Requirements

5–10 years of experience in campaign management, demand generation, or revenue-facing marketing
Hands-on HubSpot expertise (or comparable marketing automation and CRM platforms)
Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motions
Strong written communication skills — able to write audience-appropriate copy and document clearly for a team
Comfortable working at the intersection of marketing and sales, with the ability to operate fluently in both worlds
Highly organized, detail-oriented, and biased toward action informed by data

Responsibilities

Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.
Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams.
Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality.
Build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off.
Execute on campaign elements including email production across audience segments and outreach motion types.
Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean.
Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation.
Help maintain shared visibility into what's in market, what's converting, and what needs to change.
Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling).
Build and maintain clean workflows, campaign tracking, and marketing data.
Partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution.
Identify operational gaps and proactively improve systems and processes.
Define and maintain clear success metrics for campaigns.
Build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics.
Run structured experiments and document findings in a way that builds institutional knowledge.
Help the team distinguish signal from noise as GTM motions develop and mature.