Senior Marketing Specialist

Mayo Clinic • Rochester, MN

1d • $97,448 - $136,448

About The Position

Mayo Clinic is a top-ranked healthcare provider dedicated to putting patients first and investing in its employees with competitive compensation and comprehensive benefits. The Senior Marketing Specialist will partner with marketing leadership to develop and execute marketing strategies aligned with business objectives. This role involves strategic evaluation and execution of various marketing activities, including advertising, collateral development, digital marketing, content creation, and event management. The specialist will drive, monitor, and measure the results of marketing initiatives to advance Mayo Clinic's mission and business goals. They will provide expert strategic marketing consultation, lead cross-functional projects from concept to launch, and serve as a role model within the organization. The position requires building positive relationships, evaluating market research and business plans to develop aligned marketing strategies, and advocating for products and services based on target audience needs. The specialist will communicate with confidence and transparency, represent marketing on institutional committees, and contribute to business and marketing planning. Leadership of teams, including contractors, is expected for flawless execution. Budget oversight may be required. The role supports product marketing, partnership activation, strategic events, and demand generation by creating sales collateral, presentations, product messaging, web content, and other customer-facing materials. This includes supporting product updates, writing sales collateral and web copy for product launches, and coordinating with designers. The specialist will partner with sales, product, legal, and marketing teams to tailor materials to customer needs, competitive positioning, and buyer priorities.

Requirements

• A bachelor’s degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field. Or, a master’s degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field.
• Strong academic performance required.
• Business acumen, including proven expertise in creating marketing strategies based on business objectives.
• Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills.
• Proven execution ability, including digital marketing experience.
• Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
• Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
• Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
• Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
• Must require experience working with target audiences, market research, and competitive landscape evaluation.
• Will require experience with understanding data, surfacing trends, and working with digital and advertising channels.
• Has a positive influence on others.
• Strong writing, editing, and content creation skills
• Strong attention to detail in writing and processes
• Strong organizational skills with the ability to manage multiple priorities and deadlines
• Workfront proficiency
• Experience writing for healthcare B-to-B audiences (clinician, lab, research)
• Experience in campaign, event, and product marketing
• Experience in writing for varied formats: web, print collateral, presentations, email, and long-form healthcare education (e.g., e-books, white papers, lead magnets)

Nice To Haves

• It is preferred if experience includes work with a major brand.
• May require experience with marketing automation.
• Workfront proficiency
• Experience writing for healthcare B-to-B audiences (clinician, lab, research)
• Experience in campaign, event, and product marketing
• Experience in writing for varied formats: web, print collateral, presentations, email, and long-form healthcare education (e.g., e-books, white papers, lead magnets)

Responsibilities

• Support product marketing, partnership activation, strategic events, and demand generation initiatives by developing sales collateral and presentations, product messaging, proof points, web content, and other customer-facing materials.
• Support product/test updates by writing and coordinating updates to existing materials.
• Support product launches by writing sales collateral and web copy, as well as coordinating with designers to produce finished sales collateral.
• Partner with sales, product, legal, and marketing teams to tailor product materials to customer needs, competitive positioning, and buyer priorities.

Benefits

• Medical: Multiple plan options.
• Dental: Delta Dental or reimbursement account for flexible coverage.
• Vision: Affordable plan with national network.
• Pre-Tax Savings: HSA and FSAs for eligible expenses.
• Retirement: Competitive retirement package to secure your future.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior