Senior Marketing Specialist
RBGlobal•Norwalk, CT
About The Position
SmartEquip, a B2B SaaS technology for construction equipment owner business productivity and parts procurement, is seeking a Senior Marketing Specialist, reporting to the Marketing Manager, to support the development and implementation of tactical plans that drive lead generation and revenue growth. In this role, you’ll collaborate closely with Sales, Product, Customer Success, and Partnerships teams to ensure seamless alignment and execution across the funnel.
Requirements
- Reporting to the Marketing Manager
- Collaborate closely with Sales, Product, Customer Success, and Partnerships teams
Responsibilities
- Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising.
- Support execution of global marketing and revenue team plans.
- Research and synthesize market intelligence, industry trends, and competitive insights.
- Track and analyze developments impacting prospective and existing clients.
- Compile reports, track activities in CRM systems, and monitor ROI on marketing efforts.
- Assist with directory submissions, case studies, testimonials, messaging, and media lists.
- Support communication efforts including blog posts, sales collateral, newsletters, and social media content.
- Coordinate events, conferences, sponsorships, and follow-up reporting.
- Collaborate with Finance team; create POs, send and track invoices.
Benefits
- medical
- dental
- vision
- basic life insurances
- 401k plan
- 100% match for the first 4% contributed to 401k
- 15 days of PTO
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
