Remote Senior Marketing Specialist

arrivia•Salt Lake City, UT

3h•Remote

About The Position

This is a senior, hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live. Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to. You will do it from wherever you work best, connected to a team that spans both coasts.

Requirements

5+ years of marketing experience with a strong grasp of best practices and industry trends.
Deep, hands-on email marketing expertise.
Experience across lifecycle, product, and promotional marketing.
2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
Strong analytical skills and the habit of letting data drive decisions.
Excellent written and verbal communication, with email content that resonates.
Proven cross-functional collaboration and the ability to build relationships remotely.
Comfort in a fast-paced, high-volume environment with quick turnarounds.
Leadership qualities, initiative, and a proactive, go-getter mindset that shows up without an office around you.

Nice To Haves

Travel or cruise industry experience is a plus.

Responsibilities

Create, build, and optimize automated and promotional emails in Marketo and our CMS.
Own member journeys from onboarding through re-engagement.
Turn product and offer launches into compelling member communications.
Deliver high-volume pushes on tight turnarounds without losing quality.
Target campaigns by member preference, demographics, and behavior.
Use Marketo or comparable tools to streamline workflows and cut manual steps.
Measure results, spot trends, and feed them into the next optimization.
Find what is underperforming and fix it without waiting for direction.
Partner with sales, operations, and other teams across time zones so the customer journey stays seamless.
Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.