Senior Marketing Specialist
About The Position
Duties & Responsibilities - Marketing: Development and implementation of annual marketing plan for the shopping centre with the ultimate goal of increasing sales volume, traffic to the centre and market share; Responsible for preparation and direction of annual marketing budget; Ensure the annual marketing plan and budget utilizes current research and analysis in order to set objectives, formulate strategies and create detailed marketing tactics for the Centre Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre and meet the needs of the local community and the centre’s retailers; Responsible for all aspects of the advertising & media programs including developing a media plan and rationale; Direct the creative development and execution of the centres branding programs; Development & implementation of all promotional activities, merchandising events and special events; Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships; Responsible for the development and direction of the the Customer Services department; Oversee the implementation, operation and promotion of the Centre’s gift card program; Responsible for development and supervision of Marketing and Customer Service personnel; Available to work evenings, weekends and holidays – must be on site for all Marketing Events Any other tasks as directed by General Manager Duties & Responsibilities - Specialty Leasing: Develop an innovative specialty leasing strategy to generate miscellaneous revenue while maintaining the mall’s brand identity; Prospect vendors for temporary leasing, common areas, in-line temporary locations, branded sponsorships and other miscellaneous income including media and vending; Maintain a robust database of clients, vendors and new contacts for generating business relationships; Document and administer the leasing of retail merchandising units, kiosks and in-line spaces; Negotiate lease rates with potential vendors; Monitor revenue and budget targets (i.e. allocation of funds, etc.) and communicate progress to management on a regular basis Special projects as assigned by General Manager
Requirements
- Minimum 3-5 years marketing experience, preferably in retail, advertising or shopping centre industries
- Strong understanding of retail leasing
- Advertising Experience (including print, broadcast, outdoor media, digital marketing, point of sale)
- Proven working knowledge of social media platforms, internet/web, mobile and the associated marketing techniques
- Experience and a good understanding of special events, community relations and media relations
- A Demonstrated High Level of Energy and Creativity to ‘think out of the box’
- Strong supervisory skills
- Excellent inter-personal and communication skills
- Be self-motivated, diplomatic, innovative and able to accept challenges
- Passionate with regard to quality design and merchandising standards
- Highly creative, energetic and self-motivated
- Strong computer literacy: knowledge of Microsoft applications (Outlook, Excel, Word), internet/web capabilities, social media applications
- Strong team building and negotiating skills
- Ability to analyze demographic and related research information
- Must be able to provide clear criminal record check
Responsibilities
- Development and implementation of annual marketing plan for the shopping centre with the ultimate goal of increasing sales volume, traffic to the centre and market share
- Preparation and direction of annual marketing budget
- Ensure the annual marketing plan and budget utilizes current research and analysis in order to set objectives, formulate strategies and create detailed marketing tactics for the Centre
- Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre and meet the needs of the local community and the centre’s retailers
- Responsible for all aspects of the advertising & media programs including developing a media plan and rationale
- Direct the creative development and execution of the centres branding programs
- Development & implementation of all promotional activities, merchandising events and special events
- Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships
- Responsible for the development and direction of the the Customer Services department
- Oversee the implementation, operation and promotion of the Centre’s gift card program
- Responsible for development and supervision of Marketing and Customer Service personnel
- Develop an innovative specialty leasing strategy to generate miscellaneous revenue while maintaining the mall’s brand identity
- Prospect vendors for temporary leasing, common areas, in-line temporary locations, branded sponsorships and other miscellaneous income including media and vending
- Maintain a robust database of clients, vendors and new contacts for generating business relationships
- Document and administer the leasing of retail merchandising units, kiosks and in-line spaces
- Negotiate lease rates with potential vendors
- Monitor revenue and budget targets (i.e. allocation of funds, etc.) and communicate progress to management on a regular basis
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
