Senior Marketing Specialist

Merchants Bancorp•Carmel, IN

22h•Onsite

About The Position

Merchants Bank is seeking a versatile and detail-oriented Senior Marketing Specialist to join our growing marketing team. This multi-skilled role combines digital marketing, creative design, event coordination, and campaign analytics to support high-impact campaigns, sponsorship activations, and day-to-day marketing needs. The ideal candidate thrives in a fast-paced environment, has a strong creative eye, and is comfortable balancing multiple priorities—from designing a social post to coordinating a game-day event to analyzing campaign performance. This role provides critical team support, including coverage during heavy workloads and vacations, and requires flexibility for occasional after-hours and weekend events, including travel for athletic sponsorship activations and mascot appearances.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience).
3+ years of experience in marketing, communications, digital content, or event coordination.
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
Experience with social media management platforms (Sprout Social preferred).
Strong knowledge of WordPress for website content management.
Experience in data analytics and creating campaign performance reports.
Excellent verbal and written communication skills.
Ability to travel and work occasional evenings/weekends for event coverage.

Nice To Haves

Experience with SharePoint for managing shared files and resources.
Prior experience in banking, financial services, or other regulated industries is strongly preferred.
Advanced video editing and digital signage management experience.
Strong organizational and project management skills.
A utility teammate who can step into multiple roles and keep projects moving forward.
A creative problem solver who thrives on variety and juggling different tasks.
A data-driven marketer who can translate metrics into actionable insights.
A brand ambassador who is comfortable representing Merchants Bank at events and sponsorship activations.
A team player with a “jump in and help” mindset.

Responsibilities

Design and produce marketing collateral, graphics, and digital content using Adobe Creative Suite and Canva.
Manage social media channels, including content creation, scheduling (Sprout Social), monitoring, and reporting.
Build and deploy email marketing campaigns through Mailchimp.
Update and maintain multiple company websites (WordPress).
Edit and produce video content for internal office displays and external communication platforms.
Ensure all content aligns with brand standards and compliance requirements.
Plan, coordinate, and execute athletic sponsorship activations with Indiana University and Butler University.
Manage corporate mascot appearances, including scheduling, logistics, and on-site coordination.
Attend and support after-hours and weekend events as needed, ensuring smooth execution and brand representation.
Coordinate with external partners and vendors for event-related logistics.
Track, analyze, and report on campaign performance across digital channels (social media, email, website, events).
Create dashboards and reports highlighting key performance metrics to guide marketing strategy.
Use data insights to recommend improvements and optimize future campaigns.
Provide coverage and project support during peak times or when teammates are out of office.
Collaborate closely with marketing team members to deliver integrated campaigns.
Maintain organization of shared marketing resources, including SharePoint sites and digital asset libraries.