Senior Marketing Specialist, EMS Market Channel - Acute Care and Monitoring
Medtronic•Lafayette, CO
•$90,400 - $135,600•Remote
About The Position
Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. This remote position is within the US Acute Care and Monitoring (ACM) Marketing Team and is responsible for US downstream marketing activities that drive revenue growth and market share gains for the EMS and Post-Acute markets. The role involves developing and executing go-to-market programs and strategies in collaboration with other marketers. It is an individual contributor role focused on team success and requires 40% travel.
Requirements
- Bachelor’s Degree and at least 4 years of experience in medical device marketing or Advanced degree with at least 2 years of experience in medical device marketing
- For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Nice To Haves
- Bachelor's degree in Marketing
- Master’s Degree in Business Administration
- Experience with project and/or program management
- Excellent written and verbal communication skills and comfort presenting to internal and external audiences
- Demonstrated ability to write effective business plans, marketing plans and product plans
- Ability to work well in a cross-functional team, listening effectively to others
- Ability to multi-task, work on multiple projects, with good organizational skills
- Skilled in using Excel, PowerPoint and Word
Responsibilities
- Accountable for portfolio performance including revenue growth, share development, pricing integrity and margin protection for the EMS and Post-Acute market channel
- Lead EMS and Post-Acute (LTACH, SNF, DME/home) channel downstream marketing, including positioning, value propositions and competitive strategy, partnering closely with the EMS/Post-Acute sales team
- Drive market development initiatives that increase awareness of ACM product offering
- Develop and execute the sales enablement strategy for the portfolio, including tools, messaging and content creation
- Collaborate with sales and marketing partners to identify barriers to adoption and develop programs that accelerate clinical uptake
- Provide senior management and cross-functional partners with updates, reports and presentations regarding channel performance
- Monitor market performance, competitive dynamics and adoption metrics to optimize commercial strategy
- Evaluate the profitability and feasibility of new products or product enhancements
- Lead advertising and promotional activities to support brand equity
- Build and maintain relationships and partnerships with key opinion leaders (KOLs), customers, distributor partners and healthcare professionals
- Demonstrate strong product instincts, problem-solving skills and organizational capabilities to communicate and influence effectively
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
