Senior Marketing Research Analyst

Datalily•Framingham, MA

33d•$120,000 - $130,000•Hybrid

About The Position

The Senior Marketing Research Analyst will help Datalily conduct quantitative and qualitative research and tell compelling stories for their clients to position them as thought leaders and experts in their industries. This role is responsible for the entire market research process, from survey design, to survey administration or data collection, to data analysis, to marketing-ready insights. The ideal candidate will be skilled in market research and data analysis and understand marketing objectives and goals, particularly in the B2B SaaS space. This role will also have the opportunity to help build and grow Flowerplot, Datalily's own data analysis and visualization platform for data storytelling. The candidate will be part of a fast-growing startup team and have the opportunity to shape the future of the business.

Requirements

3–6+ years of experience in market research or survey-based research.
Able to extract clear, compelling narratives from data.
Strong proficiency in data cleaning, analysis, and visualization for marketing teams.
Proven ability to design and execute quantitative surveys from scratch, including questionnaire writing, sampling strategy, and field management.
Proven track record pulling insights for B2B SaaS marketing teams, with deep understanding of the industry and team needs.
Experience managing 10+ concurrent projects with competing deadlines while maintaining quality standards.
Strong presentation and communication skills with experience managing client relationships and expectations.

Nice To Haves

Familiarity with statistical methods beyond basic cross-tabs: regression, clustering, MaxDiff, conjoint, or similar
Exposure to data visualization tools (Flourish, Datawrapper, or similar)
Background or coursework in quantitative social science, behavioral economics, or a related field
Critical thinker: You question assumptions, identify gaps in logic, and bring fresh perspectives to client challenges rather than defaulting to generic marketing advice
Self-directed: You take ownership of projects from strategy through execution with minimal hand-holding; and proactively identify problems and solutions
Detail-oriented: You maintain high standards for accuracy, especially with data citations, statistics, and factual claims
Collaborative: You work well with strategists, designers, and writers to bring campaigns to life; you're open to feedback and contribute to team improvement
Adaptable: You quickly learn new industries, products, and brand voices; you're comfortable pivoting based on client needs or market changes
Continuous learner: You stay current on marketing research trends, AI's impact on the industry, and evolving best practices; you're always looking for ways to improve processes
Authentic voice: You value human-crafted narratives over exclusively AI-generated material
Good vibes only: People enjoy working with you, you're kind and you don't let your ego get in the way of creating a positive work environment

Responsibilities

Survey design: Write and design quantitative and qualitative surveys for various audiences (professionals and consumers), including choosing question types, implementing logic, and ensuring the survey meets the client’s needs, prevents bias, yields statistically meaningful results, and aligns with the goals for the research.
Survey administration and management: Manage end-to-end survey execution across panel providers (Centiment, Pollfish, Alchemer, CleverX, QuestionPro, and others). Upload the survey to our data partners’ survey platforms, launch the survey, review soft launch results, and retrieve the data for analysis. Conduct interviews or focus groups where needed.
Data manipulation and cleanup: Clean and validate raw survey exports, detect outliers, remove low-quality responses, and reshape datasets for analysis.
Survey data analysis: Using CSVs or XLSX files, extract key insights and data visualizations using either pivot tables or our own data analysis platform, maintaining high data quality standards. Translate complex findings into plain-language key takeaways for non-technical clients and content teams.
Raw data analysis: Retrieve and manipulate data from client dashboards and data warehouses to create visualizations and pull insights for the content marketing team.
Client communication and project management: Manage timelines and deliverables, and communicate professionally with clients throughout the project.
Ideation and brainstorming: Come up with ideas for new research projects, working with content marketing and PR/media teams to suggest topics based on industry research gaps and opportunities.
Content support: Support the creation and editing of various thought leadership assets (blog posts, executive bylines, reports, articles) by ensuring data accuracy and strategic alignment.

Benefits

Hybrid work model: 2-3 days per week in our Framingham, MA office, 2-3 days per week remote
Open and transparent company culture with direct access to leadership
Generous paid vacation time
Paid US federal holidays
401(k) retirement plan with competitive company matching
Annual bonus
Company laptop
Comprehensive medical, dental, and vision insurance
Professional development opportunities
Collaborative, supportive team environment