Senior Marketing Operations Specialist

ASSA ABLOY•Lake Forest, CA

7d•$77,000 - $121,000•Hybrid

About The Position

We’re looking for a hands-on Digital Operations Specialist to oversee and optimize our branded website and email programs. This role is responsible for managing website content, executing email campaigns, and continuously improving the digital user experience. This role will work cross-functionally with Digital, Brand, and IT teams to support product launches, marketing campaigns, and ongoing site performance, playing a key role in how our brands show up online.

Requirements

Bachelor’s degree in business, marketing, digital media or related field preferred
3-5 years’ experience in digital operations, website management, or eCommerce
Experience working within CMS platforms (Sitefinity preferred)
Experience with email marketing platforms (Mailchimp or similar)
Strong quantitative skills, proficiency in statistical methods, and familiarity with pricing elasticity and profitability modeling.
Hands-on experience managing and maintaining websites within CMS platforms (Sitefinity preferred)
Experience supporting website redesigns, refreshes, and ongoing platform enhancements
Familiarity with Product Information Management (PIM) systems (e.g., Salsify) and Digital Asset Management (DAM) platforms (e.g., Bynder)
Experience managing third-party integrations, including “Where to Buy” or similar tools
Ability to create, implement, and track QR code campaigns across digital channels
Strong understanding of UX, SEO, and digital optimization best practices
Experience with web analytics tools (e.g., Google Analytics) and performance reporting
Strong attention to detail, organization, and ability to manage multiple initiatives
Proactive mindset with the ability to recommend improvements and contribute to digital strategy initiatives

Nice To Haves

Experience with Shopify or other eCommerce platforms
Experience supporting website redesigns or major refresh initiatives
Familiarity with QR code management and performance tracking
Basic HTML and CSS knowledge

Responsibilities

Manage and maintain product catalogs across systems including CMS (Sitefinity), PIM (Salsify), and supporting tools
Build and maintain product page structure in Salsify, ensuring accurate data and seamless integration with the website
Add, update, and optimize product listings, attributes, and digital assets
Ensure content accuracy, consistency, and alignment with brand standards
Utilize CMS platforms to update website content, assets, and landing pages
Implement content for product launches, promotions, and marketing campaigns
Partner with internal teams to execute website updates in line with brand and site guidelines
Manage and execute email campaigns using Mailchimp or similar platforms
Build, schedule, and QA emails to support campaigns, launches, and lifecycle marketing
Assist in building and maintaining email databases
Monitor website and campaign performance using tools like Google Analytics
Pull reports, analyze KPIs, and synthesize data into actionable insights
Identify opportunities to improve traffic, engagement, and conversion
Troubleshoot website issues and partner with IT/development teams to resolve technical challenges
Implement optimizations to improve user experience, site performance, and conversion rates
Support testing and optimization initiatives across digital channels