Senior Marketing Operations Specialist

Cognex Corporation • Natick, MA

4d • Hybrid

About The Position

Cognex is seeking a Senior Marketing Operations Specialist to join its web marketing team and help centrally manage the marketing tools and technologies used to drive awareness of Cognex products and solutions. The role requires an analytical professional who can work effectively with international stakeholders to manage and optimize the marketing technology stack, including marketing automation and website chat tools.

The specialist supports third-party platforms and internal tools, collaborates with teams worldwide, and helps ensure marketing technology meets stakeholder needs and lead-flow processes operate effectively. The role also develops training and reference materials, provides technical support and troubleshooting, analyzes campaign performance, and researches and implements tools to enhance demand generation programs. This is a full-time position reporting to the Marketing Operations Manager. Cognex follows a hybrid schedule of three days in the office and two days at home.

Requirements

• Experience with marketing automation platforms is required.
• Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
• 3–5 years of experience implementing and supporting marketing-related technologies and processes.
• Excellent communication, organizational, and interpersonal skills.
• Ability to work independently.
• Strong data analytics skills.

Nice To Haves

• Experience with Salesforce Marketing Cloud Account Engagement is preferred.
• Experience with Salesforce CRM, Qualified, and Knak or similar technology is strongly preferred.
• Project management experience is a plus.

Responsibilities

• Assist with management of the marketing technology stack, including third-party platforms and internal tools such as Salesforce, Marketing Cloud Account Engagement, Qualified, and Monday.com.
• Collaborate with worldwide demand generation, content marketing, web marketing, sales operations, and IT teams to ensure marketing tools meet their needs and lead-flow processes are executed effectively.
• Develop training, technical, and reference materials to help worldwide stakeholders deploy and maintain marketing technology platforms efficiently and follow best practices.
• Provide technical support and troubleshooting for marketing tools and platforms, with the goal of minimizing downtime and maximizing efficiency.
• Analyze campaign performance data and provide actionable insights to optimize email deliverability, click-throughs, lead conversion, and ROI.
• Research and implement new tools as needed to expand or enrich demand generation programs.

Benefits

• Annual bonus plan based on company and individual performance or a sales incentive plan.
• Health insurance.
• Dental insurance.
• Vision insurance.
• 401(k) retirement plan with company matching.
• Employer-paid disability insurance.
• Family leave.
• Life insurance.
• Paid time off, including holidays.
• Optional voluntary benefits.
• Recognition programs.
• Wellness programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior