Senior Marketing Operations Manager

Celigo

17h•Remote

About The Position

Celigo is seeking a Senior Marketing Operations Manager to manage, optimize, and scale the marketing technology ecosystem that supports their go-to-market strategy. This role is crucial for enabling efficient and measurable marketing execution throughout the buyer's journey, operating at the intersection of marketing strategy, data infrastructure, and systems integration. The Senior Marketing Operations Manager will be the primary contact for all MarTech systems, responsible for platform strategy, daily operations, and cross-functional collaboration with demand generation, sales/rev ops, data teams, and IT. This position reports to the Director of Marketing Operations and will significantly impact campaign performance, data flow, and success measurement.

Requirements

Demonstrated ability to manage complex system architectures across global marketing teams.
Strong understanding of lead management, campaign execution workflows, and attribution frameworks.
Excellent project management, communication, and documentation skills.
Experience in B2B SaaS or enterprise technology environments.
6+ years of experience in marketing operations or marketing technology roles, with 3+ years of direct system ownership.
Deep expertise in marketing automation (HubSpot), Salesforce CRM, and integration tools (e.g., Workato, Tray.io, Zapier).

Nice To Haves

HubSpot Certified Expert or Admin strongly preferred.
Experience with ABM and orchestration platforms (6sense, Demandbase, or similar).
Familiarity with data enrichment tools (ZoomInfo, Clearbit), routing tools (LeanData), and analytics (Tableau, Looker, or Domo).
Knowledge of SQL or working with technical teams on data models and ETL processes.

Responsibilities

Own and manage the marketing technology stack (e.g., Hubspot, ZoomInfo, LeanData, Clay etc.).
Ensure system integrations and data synchronization between these tools to ensure seamless lead flow, marketing funnel tracking, and performance insights.
Lead vendor evaluations, tool selection, contract renewals, and roadmap planning for all marketing systems.
Serve as the lead administrator for core tools (e.g. HubSpot) including user management, lead routing, campaign operations, and system configuration.
Collaborate with campaign teams to ensure systems are supporting program delivery and performance tracking.
Build and maintain scalable, modular program templates, lead scoring, and data flows.
Implement and enforce standards for data hygiene, enrichment, and governance.
Ensure compliance with GDPR, CCPA, and other data privacy regulations across systems.
Partner with the data and legal teams to audit marketing data processes and ensure best practices.
Advise and facilitate the use of AI in mar-tech tools by the marketing organization to accelerate execution, lift performance, and drive innovation.
Identify process bottlenecks and lead initiatives to improve campaign efficiency, tool utilization, and team productivity.
Create documentation and training materials to support systems use across the global marketing team.
Create and deliver enablement for the marketing organization on core systems, tools, metrics, and processes.
Track platform usage, adoption, and impact across regions and business units.