Senior Manager, Marketing Operations

Karbon

6h•Remote

About The Position

Karbon is the global leader in AI-powered practice management software for accounting firms, providing an award-winning cloud platform that helps tens of thousands of accounting professionals work more efficiently and collaboratively every day. With customers in 40 countries, Karbon has grown into a globally distributed team across the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. The company is well-funded, ranked #1 on G2, growing rapidly, and has a people-first culture recognized with Great Place To Work® certification and on Fortune magazine's Best Small Workplaces™ List. Karbon is a fast-growing vertical SaaS company with strong product-market fit, a loyal customer base, and an ambitious growth trajectory. The Senior Manager of Marketing Operations will be the dedicated operational leader responsible for turning marketing investment into reliable, high-velocity pipeline. This person will own the systems, processes, and data infrastructure that connect marketing activity to revenue outcomes, ensuring every lead is captured, routed, measured, and optimized at the required speed. This is a hands-on role where the individual will build automation workflows, configure integrations, troubleshoot platform issues, and construct reporting directly. At the same time, they will lead cross-functionally across marketing, sales, and revenue operations, and communicate strategy and operational plans clearly to executive stakeholders. Karbon is building an agentic organization, and every role, including this one, is expected to operate with an AI-first mindset.

Requirements

8+ years of marketing operations experience, with at least 3 years in a senior role in a B2B SaaS environment.
Deep marketing automation platform expertise (Marketo, Pardot, HubSpot, Eloqua) and understanding of its architecture.
Proven track record of building lead management systems that do not leak.
Strong CRM and Salesforce expertise.
Operational rigor with architectural thinking.
An AI-first operator, actively using AI in work and having a point of view on its impact on marketing operations.
Exceptional project management skills.
Proactive and tenacious.
Data-driven with strong analytical instincts.

Nice To Haves

Experience in accounting, professional services, or practice management software is a plus but not required.

Responsibilities

Own and operate Karbon’s marketing automation platform, including campaign execution infrastructure, lead scoring, nurture workflows, email deliverability, and compliance protocols.
Build and maintain a leak-proof lead generation system from first touch through sales handoff, with speed-to-lead SLAs measured in minutes.
Own webinar operations end to end: the integration between webinar platforms, marketing automation, Salesforce, and the website.
Partner with the events team to own event lead capture operations, ensuring real-time sync into Salesforce and marketing automation.
Architect and enforce the MQL framework end to end: definitions, lifecycle stages, conversion criteria, and the measurement infrastructure to track funnel velocity at every stage.
Own the marketing operations technology ecosystem, including marketing automation, conversational marketing and lead capture (Qualified), attribution tooling, and supporting integrations.
Build and maintain cross-platform automations that connect systems, eliminate manual handoffs, and accelerate workflows across the marketing stack.
Evaluate, implement, and rationalize marketing operations tools, identifying redundancies and integration gaps.
Partner with the Salesforce administration team to ensure seamless data flow between marketing and sales systems, including campaign sync, lead/contact routing, and attribution field architecture.
Own and operationalize the marketing attribution framework that enables leadership to confidently prioritize spend across channels.
Build and enforce UTM parameter governance, campaign tracking taxonomy, and source/medium field architecture across all lead capture surfaces.
Deliver reporting that gives marketing and GTM leadership clear visibility into channel performance, campaign ROI, and funnel conversion by source.
Be the connective tissue between demand generation, the Salesforce team, the web team, strategic marketing, and Revenue Operations.
Partner with the Director of Performance Marketing to build a shared understanding of the customer buying journey across channels.
Drive operational readiness for high-volume periods by stress-testing systems and building monitoring that catches issues before they become pipeline losses.