Senior Marketing Operations Manager
About The Position
Edmentum is seeking a Senior Marketing Operations Manager to architect advanced analytics, systems, and operational frameworks for their demand and consumer growth engine. This role will be central to how marketing performance is measured, forecasted, optimized, and communicated, driving smarter decisions and greater impact. The position involves building predictive models, influencing platform strategy, and elevating analytics literacy across teams. The Senior Marketing Operations Manager will also lead and develop one direct report, building a high-performing operations function. This is a Remote First organization.
Requirements
- 7-10 years of experience in marketing analytics, marketing operations, or revenue analytics roles.
- Strong expertise in lead lifecycle management, funnel analytics, and marketing operational frameworks.
- Skilled in attribution modeling, reporting accuracy, and data‑driven performance optimization.
- Highly skilled in forecasting, predictive modeling, and statistical analysis with a strong foundation in data hygiene, enrichment, and CRM/MAP data governance.
- Deep experience with Salesforce, Marketo/HubSpot, and marketing technology infrastructure.
- Excel in UTM governance, naming conventions, campaign hierarchy, and operational documentation.
- Understand attribution modeling, campaign taxonomies, lifecycle frameworks, and the operational mechanics of demand generation.
- Design and execute structured experiments and know how to apply results to improve performance.
- Communicate complex analytics in clear, compelling ways to senior stakeholders.
- Thrive in collaborative, cross‑functional environments where analytics drives decision‑making.
- Willing to take on evolving responsibilities based on business needs.
- Must be US based.
Nice To Haves
- Experience in B2B SaaS or EdTech environments.
Responsibilities
- Lead analysis across the entire marketing funnel to uncover insights, inform strategy, and influence decisions at the executive level.
- Identify channel trends that expose new tactics and unlock growth opportunities.
- Build predictive and forecasting models for pipeline growth, revenue performance, and market trends.
- Design and execute experimentation frameworks for continuous optimization across channels and segments.
- Own and execute the strategic roadmap for marketing systems and data infrastructure (Demandbase, Marketo, Looker, GA4, Sprout Social, Craft CMS, Demandbase, Digistorm, ad platforms etc.).
- Define and enforce data governance standards—UTM conventions, campaign hierarchy, naming taxonomy, and lifecycle definitions.
- Ensure reliable integrations and measurement-ready architecture across the tech stack.
- Maintain measurement standards that ensure consistency, quality, and accurate reporting across marketing programs.
- Partner with RevOps, Sales, Finance, and IT to align on definitions, reporting, and pipeline accountability.
- Translate complex analytics into clear, compelling narratives for senior stakeholders.
- Elevate analytics literacy across teams—making data accessible and actionable.
Benefits
- Medical, dental, and vision insurance with various plan options
- 401(k) retirement plan with company matching
- Flexible Time Away Program
- 10 paid holidays
- 2 floating holidays
- 1 wellness day
- Winter office closure at the end of December
- Resources to promote wellness
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
