Senior Marketing Operations Manager

Geotab•Waterloo, ON

7d•CA$104,000 - CA$130,000•Hybrid

About The Position

Geotab is seeking a Senior Marketing Operations Manager who will serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. This role requires a strategic thinker with a hands-on, execution-oriented approach, comfortable operating at both the strategic and tactical level. The ideal candidate has deep, hands-on expertise in Marketo Engage and advanced proficiency in Salesforce CRM, with experience in LeanData, marketing attribution platforms, and account intelligence/intent data platforms. Strong analytical and communication skills are essential for collaborating with various teams and presenting complex operational concepts to leadership.

Requirements

7+ years of experience in marketing operations, revenue operations, or a related field within a B2B technology or SaaS environment.
Demonstrated experience contributing to lead scoring models, lead management processes, and marketing-to-sales handoff frameworks at scale.
Proven track record of building effective partnerships with Sales and Revenue Operations teams, with the ability to navigate and influence across organizational boundaries.
Experience working in a complex, global marketing environment with multiple segments, regions, or go-to-market motions.
A strategic thinker with a hands-on, execution-oriented approach — comfortable operating at both the strategic and tactical level.
Deep, hands-on expertise in Marketo Engage, with strong knowledge of platform architecture, database management, and operational best practices.
Advanced proficiency in Salesforce CRM, including campaign influence, lead and contact management, and Marketo-Salesforce sync configuration.
Experience with LeanData for lead-to-account matching, routing, and attribution.
Experience with marketing attribution platforms such as Bizible (Marketo Measure), Rockerbox, or similar tools, with a strong understanding of multi-touch attribution models.
Experience with 6sense or equivalent account intelligence and intent data platforms.
Familiarity with ZoomInfo or comparable data enrichment tools for database hygiene and lead enrichment workflows.
Comfort working with AI tools in a marketing operations context, with an openness to building AI-assisted workflows and reporting capabilities.
Strong analytical mindset with the ability to build, interpret, and act on complex funnel and pipeline data.
Excellent communication and stakeholder management skills — equally effective presenting to senior leadership or working through a technical integration with a RevOps engineer.
Deep understanding of B2B demand generation, account-based marketing, and the full marketing-to-revenue funnel.
Experience contributing to SLAs, funnel governance frameworks, and operational documentation.

Nice To Haves

Even if you don't feel you meet every single requirement, we still encourage you to apply.

Responsibilities

Serve as the operational backbone of the marketing engine, contributing to the strategy and execution of lead management infrastructure, lead scoring models, and alignment between Marketing, Revenue Operations, and Sales teams.
Drive the evolution of the Marketo practice, focusing on systems, processes, and cross-functional partnerships to ensure efficient and predictable marketing-sourced pipeline conversion.
Bring strategic vision, operational rigor, and strong stakeholder leadership to a function central to Geotab's commercial growth.
Partner with the Senior Marketing Automation Manager to shape the Marketo strategy, roadmap, and governance.
Contribute to the ongoing evolution of marketing operations, identifying opportunities to improve team processes, data flow, and marketing performance measurement.
Bring a data-driven perspective to planning conversations, using funnel analytics to inform targets, investment decisions, and campaign prioritization.
Stay current on emerging marketing operations technologies and practices, recommending improvements to keep marketing infrastructure competitive.
Collaborate on the operational infrastructure within Marketo, including database health, data hygiene, segmentation logic, compliance frameworks, and platform governance.
Drive continuous improvement of the Marketo instance for efficiency, reliability, and performance.
Contribute to the design, implementation, and optimization of Geotab's lead scoring models.
Help develop and maintain lead management processes, including lead routing, assignment rules, and SLA frameworks, in partnership with RevOps and Sales leadership.
Leverage intent and enrichment data from platforms like 6sense and ZoomInfo to enhance scoring accuracy and lead quality.
Regularly review and refine scoring models based on pipeline performance, sales feedback, and go-to-market priorities.
Work with LeanData to ensure accurate lead-to-account matching, routing logic, and attribution frameworks.
Act as the primary Marketing Operations liaison to the Revenue Operations team, bridging marketing systems and the broader revenue technology ecosystem.
Ensure seamless bi-directional data flow and process alignment between Marketo and Salesforce.
Partner with RevOps and Sales leadership to define and align on shared pipeline metrics, funnel stage definitions, and lead handoff standards.
Contribute to the development and ongoing management of SLAs between Marketing and Sales.
Contribute to the marketing data strategy regarding lead and account data quality, enrichment, and governance.
Help manage relationships and integrations with key data and intelligence platforms (e.g., 6sense, ZoomInfo, LeanData).
Work closely with the Marketing AI Systems & Automation Manager to identify AI use cases for improving lead management, scoring, and RevOps alignment.
Develop and maintain reporting and dashboards for lead volume, funnel velocity, conversion rates, and marketing's contribution to pipeline and revenue.
Contribute to the broader Marketing Operations team strategy, supporting junior team members and shaping the function's evolution.
Build and maintain strong working relationships with stakeholders across Marketing, Sales, RevOps, IT, and Data teams.
Translate complex operational concepts into clear business narratives for senior leadership.
Contribute to a culture of operational excellence, continuous improvement, and data-driven decision making.