Senior Marketing Operations Manager

SmartAsset

9h • $150,000 - $175,000 • Remote

About The Position

SmartAsset is a leading online destination for consumer-focused financial information and advice, reaching millions of people monthly. The company also operates the SmartAsset Advisor Marketing Platform (AMP) to connect consumers with fiduciary financial advisors. SmartAsset has been recognized on the Inc. 5000 and Deloitte Technology Fast 500 lists and is valued at over $1 billion. The Sales Strategy, Operations, & Enablement (SSOE) team is central to the company's growth in acquiring B2B customers in the Financial Services space. This role is for a talented Senior Marketing Operations Manager who will optimize demand generation and the marketing technology stack to drive revenue and customer base growth. The ideal candidate is an analytical problem solver with expertise in revenue strategy and operations, a knack for building revenue-generating systems, and a passion for marketing analytics.

Requirements

• 7+ years of experience in marketing operations, revenue operations, and/or sales operations.
• Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline.
• At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo.
• Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema.
• Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis.
• Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate complex data sets into clean, actionable executive visualizations.
• An innate curiosity and analytical mindset to dive deep into business data, identifying friction points and optimization opportunities across any domain.

Nice To Haves

• Experience working directly with paid marketing channel platforms (e.g. Google Ads, LinkedIn, social media, etc).
• Extensive understanding of infrastructural and operational design principles related to Account Based Marketing (ABM) and multi-touch attribution models.
• Proven experience leveraging Gen AI and LLMs to automate complex workflows, scale operational infrastructure, and eliminate manual bottlenecks.
• Background in Financial Advisory Services, Residential Real Estate, or Insurance industries.

Responsibilities

• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
• Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
• Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team.
• Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
• Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor.
• Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.

Benefits

• Fully Remote Work within the contiguous U.S.
• Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options.
• Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans.
• Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages.
• Generous vacation, sick, and parental leave policies.
• Pet insurance.
• Home office stipend.
• Employee Assistance Program (EAP).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed