Senior Manager, Marketing Operations

Mission Lane

1d•$142,000 - $185,000•Remote

About The Position

Mission Lane is seeking a Senior Manager, Marketing Operations to lead the systems, processes, and team responsible for their direct marketing function. This role reports to the Chief Marketing Officer and is crucial in ensuring the precise and timely delivery of personalized credit card offers to customers. The position involves designing and governing business processes across the entire direct marketing lifecycle, managing a team and external vendors, overseeing digital asset management, implementing QA and audit controls, providing operational reporting, identifying automation opportunities, and building the operational foundation for future expansion into digital channels.

Requirements

7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment (financial services, healthcare, energy, insurance, gaming, or similar)
Demonstrated experience designing and implementing business processes across complex, multi-stakeholder workflows, including intake, legal review, creative, production, and vendor handoffs
Direct mail execution experience, with the systems thinking to extend those disciplines into digital channels over time
Experience managing direct reports and vendor relationships, with a track record of improving operational performance
Hands-on experience with digital asset management: building or maintaining a tagging, taxonomy, and naming convention system
Ability to identify process automation opportunities and partner cross-functionally to implement them
QA and audit mindset: experience building and documenting controls

Nice To Haves

Background in financial services direct marketing with working knowledge of UDAAP and regulatory review workflows
Experience across multiple direct marketing channels, or clear curiosity about how direct mail disciplines translate to digital
Experience working alongside creative or data BA resources in a production environment

Responsibilities

Business process design and governance across the full direct marketing lifecycle, from intake through legal review, production, and vendor execution
Managing a small, specialized team, plus relationships with external vendors and internal stakeholders (BAs, marketing managers, creative, legal, compliance)
Establishing and enforcing naming conventions, tagging taxonomy, and organizational discipline for digital asset management to ensure assets are findable and reusable
Implementing QA and audit controls that meet regulatory scrutiny, including UDAAP review readiness
Developing operational reporting to provide leadership with visibility into campaign status, cycle times, and throughput
Identifying automation opportunities across the workflow and partnering with internal teams for implementation
Building the operational foundation for the expansion of the function from direct mail into digital channels