Senior Marketing Operations Manager

Caliber Collision•Lewisville, TX

11d

About The Position

Service Center CSCS TX Job Description Own the configuration, maintenance, and performance of marketing platforms including CRM, CDP, CMS, VOC and analytics tools. Manage integrations between marketing systems and other business platforms as needed. Evaluate new technologies and lead implementation projects to enhance marketing capabilities. Partner closely with IT, Intake and other cross-functional teams to guide, maintain and enhance the Martech stack Serve as the primary administrator for marketing tools, managing user access, permissions, and system updates. Troubleshoot technical issues and coordinate with vendors and/or IT for resolution. Develop and maintain documentation for system configurations, workflows, and best practices. Ensure customer data integrity across platforms through regular audits and hygiene practices. Collaborate with IT and other data teams to define and enforce data and security standards, taxonomy, and opt-in/out compliance. Improve marketing workflows by partnering closely with the team, discovering key need-states and enhancing tools. Train marketing team members on platform usage and new features as needed. Identify opportunities to improve marketing team efficiency and scalability. Maintain up-to-date knowledge on digital best practices in order to seek, implement and measure better solutions Proactively bring improvement recommendations related to tech stack, architecture, content development, reporting/data, tracking, etc. About Caliber Founded in 1997, the Caliber portfolio of brands has grown to more than 1,600 centers nationwide and features a full range of complementary automotive services, including Caliber Collision, one of the nation's largest auto collision repair providers across more than 40 states and Caliber Auto Glass for glass repair and replacement. Caliber was recognized as the only company of its kind to make the Forbes list of "America's Best Large Employers," an honor awarded to companies with high employee satisfaction. Caliber was also the only auto service provider to receive an Inc. 2021 Best in Business gold medal in the Extra-Large Company (500+ employees) category, recognizing Caliber for going above and beyond to make a positive impact. With the purpose of Restoring the Rhythm of Your Life®, Caliber's more than 25,000 teammates are committed to getting customers back on the road safely—and back to the rhythm of their lives—every day. Dedicated to providing an outstanding customer experience, Caliber continues to rank among the highest customer satisfaction scores in the industry. Caliber is an equal opportunity employer that is committed to inclusion and diversity. Learn more about Caliber at caliber.com. At Caliber, our purpose is Restoring the Rhythm of Your Life®. It drives us. It's the promise we make to our guests AND our teammates. These five core values help us deliver on that promise everyday. Caliber provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including (but not limited to) recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training Caliber provides reasonable accommodations to qualified individuals with disabilities and disabled veterans in the application process. If you need assistance or an accommodation due to a disability, you may contact [email protected].

Requirements

Bachelors in Marketing, Technology, Business, Information Architecture, or related degree
Minimum 5 years experience with full Marketing tech stacks, demonstrating proven evaluation, selection, integration and optimization of toolsets
Understanding of migrating from legacy or home-grown systems to out-of-the-box, enterprise Marketing solutions
Proven analytical skills; ability to evaluate core functional needs and translate into meaningful capabilities
Excellent vendor management skills, strong partnership development and existing Martech contacts
Strong B2B2C business acumen, understanding how to translate business goals into marketing functionality and martech solutions
“Quick win” mentality: establish use case roadmap ensuring initial pilot successes to maintain momentum and team attention
Strong prioritization skills understanding troubleshooting urgency and project balance
Spirit of curiosity, enjoying having your “finger on the pulse” of what is new in the space ensuring BIC vendor selection and utilization
Ability to manage multiple projects simultaneously, set clear expectations and deadlines; experience with PM systems like Airtable, SmartSheet, Jira, Asana, etc.
Excellent communication and presentation skills; this role will work across multiple brands and interact with many stakeholders at all levels of the company

Responsibilities

Own the configuration, maintenance, and performance of marketing platforms including CRM, CDP, CMS, VOC and analytics tools.
Manage integrations between marketing systems and other business platforms as needed.
Evaluate new technologies and lead implementation projects to enhance marketing capabilities.
Partner closely with IT, Intake and other cross-functional teams to guide, maintain and enhance the Martech stack
Serve as the primary administrator for marketing tools, managing user access, permissions, and system updates.
Troubleshoot technical issues and coordinate with vendors and/or IT for resolution.
Develop and maintain documentation for system configurations, workflows, and best practices.
Ensure customer data integrity across platforms through regular audits and hygiene practices.
Collaborate with IT and other data teams to define and enforce data and security standards, taxonomy, and opt-in/out compliance.
Improve marketing workflows by partnering closely with the team, discovering key need-states and enhancing tools.
Train marketing team members on platform usage and new features as needed.
Identify opportunities to improve marketing team efficiency and scalability.
Maintain up-to-date knowledge on digital best practices in order to seek, implement and measure better solutions
Proactively bring improvement recommendations related to tech stack, architecture, content development, reporting/data, tracking, etc.