Senior Manager, Marketing Operations

Medical Guardian•Philadelphia, PA

12d•Onsite

About The Position

The Senior Manager, Marketing Operations is the senior hands-on operator responsible for executing, maintaining, documenting, and continuously improving Medical Guardian’s marketing operations infrastructure. Reporting to the Senior Director of Marketing Operations, you are responsible for translating strategy into reliable, repeatable execution. You will operate core marketing platforms, ensure clean and accurate data flows between marketing and sales, maintain tracking and attribution, and document how every major tool, workflow, and handoff actually functions. This role sits at the center of the member journey and at the operational seam between marketing and sales. While Sales Operations owns sales systems and rep workflows, you own the marketing side of that connection— ensuring leads, lifecycle data, attribution, and performance insights flow cleanly into Salesforce and back into reporting and optimization. A core mandate of this role is to reduce friction and labor through better systems: ensuring tools are fully utilized, workflows are documented and standardized, gaps are identified, and technology is leveraged to eliminate manual effort wherever possible.

Requirements

5+ years of hands-on experience in Marketing Operations, Revenue Operations, or a related function
Experience operating complex marketing platforms in CRM-connected, revenue-driven environments
Demonstrated experience documenting systems, workflows, and crossfunctional processes
Strong understanding of how marketing data flows into sales systems and reporting
Experience partnering cross-functionally with Sales Ops, Analytics, Lifecycle, or CX teams
Proven ability to maintain tracking, automation, and data quality in live production environments
GA4 and Google Tag Manager experience
Salesforce Marketing Cloud experience
Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.
Must be able to commute to our Philadelphia office on Tuesdays and Wednesdays

Nice To Haves

Experience in subscription, membership, or high-volume inside sales businesses
Familiarity with automation tools, integrations, or CRO platform

Responsibilities

Own the Marketing → Sales Operational Connection
Ensure marketing-generated leads flow cleanly, accurately, and consistently into Salesforce and through the full sales funnel
Partner closely with Sales Operations to support lead routing, scoring models, lifecycle stages, and closed-loop reporting
Help define, document, and enforce shared definitions for lead statuses, conversion events, and attribution touchpoints
Identify and resolve data gaps, sync failures, or workflow breakdowns that impact pipeline visibility, conversion rates, or cost-per-sale reporting
Support speed-to-contact and data integrity for a high-volume inside sales environment
Execute & Operate Marketing Technology and Lifecycle Platforms
Operate Salesforce Marketing Cloud to support lifecycle and campaign execution across email and SMS
Assist in the build and maintenance of journeys, audiences, data extensions, and automations based on lifecycle strategy and campaign requirements
Ensure strong QA discipline across sends, personalization logic, dynamic content, and triggered workflows
Support deliverability best practices, audience governance, and suppression logic
Instrument, Measure, and Document the Member Journey
Partner with Sales, Member Experience, Retention, and Upsell teams to understand how members move through the business
Ensure each stage of the member lifecycle (acquisition, onboarding, engagement, expansion, retention, win-back) is properly tracked and measurable
Document the member journey from a systems perspective: what is tracked, where it lives, what triggers it, and what data it produces
Surface gaps in tracking, automation, or process that limit visibility or operational efficiency
Maintain Tracking, Analytics, and Data Integrity
Own GA4 and Google Tag Manager implementations, including event configuration, conversions, QA, and governance
Ensure paid media, website, CRM, and lifecycle data remain aligned and consistent
Troubleshoot discrepancies across analytics platforms, Salesforce, and reporting tools
Support accurate attribution and performance measurement across channels and campaigns
Drive Tool Utilization, Automation, and Efficiency
Audit how marketing tools and platforms are actually being used versus their full capabilities
Identify underutilized features, redundant processes, or manual workflows that can be automated
Build or support automations that reduce labor hours and improve speed, accuracy, and scalability
Look for practical applications of automation and AI to improve output—not experimentation for its own sake
Documentation & Operational Discipline
Create and maintain SOPs, QA checklists, and documentation for all recurring workflows and system handoffs
Maintain clear documentation of tools, integrations, data flows, and operational dependencies
Ensure documentation is usable, current, and accessible—not shelfware
Help reduce agency dependency by building durable internal knowledge and execution capability