Senior Marketing Operations Manager
About The Position
Airlock Digital is seeking a highly analytical and hands-on Senior Marketing Operations Manager to build and scale the engine behind their growth. This role is central to generating, measuring, and accelerating pipeline, owning everything from MQL frameworks to attribution modeling and end-to-end funnel reporting. The Senior Marketing Operations Manager will own and execute within HubSpot, building the system and shaping long-term direction to optimize for Airlock Digital's strategic advantage, ensuring every campaign, channel, and touchpoint is measurable, optimized, and directly tied to revenue outcomes.
Requirements
- 7+ years in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS or cybersecurity
- Proven track record building MQL models, attribution frameworks, and pipeline reporting
- Deep, hands-on experience with HubSpot as a primary CRM and marketing automation platform
- You’ve built systems from the ground up—not just maintained them
- Strong understanding of full-funnel marketing and sales processes
- Advanced knowledge of HubSpot workflows, reporting, and integrations
- Comfortable working with data tools (e.g., Excel, BI tools) to extend HubSpot capabilities
Nice To Haves
- Highly detail-oriented with a strong bias for data accuracy and integrity
- Equal parts strategic thinker and hands-on builder
- Focused on outcomes—especially pipeline growth and revenue impact
- Expertise in data modeling, segmentation, and reporting
- Experience with multi-touch attribution and campaign measurement
Responsibilities
- Design, implement, and continuously refine our MQL and lifecycle stage framework
- Partner with Sales to ensure tight alignment on lead qualification, routing, and SLAs
- Identify bottlenecks in the funnel and drive improvements that accelerate pipeline velocity
- Work with RevOps and Finance to build and maintain multi-touch attribution models in HubSpot
- Establish clear reporting on channel performance, campaign ROI, and revenue contribution
- Move the organization beyond vanity metrics to pipeline and revenue-focused measurement – build a Marketing Operations system that scales with the business
- Own the entire HubSpot instance, including architecture, data structure, workflows, and integrations
- Build and optimize: Lead scoring models, Lifecycle automation, Campaign tracking and UTM governance, Dashboards and reporting frameworks
- Ensure data cleanliness, consistency, and scalability
- Develop executive-level dashboards that provide clear visibility into: Pipeline generation, Conversion rates across the funnel, Campaign and channel performance
- Create a single source of truth for marketing and revenue data
- Deliver actionable insights that influence budget allocation and strategy
- Work closely with Marketing, Sales, and RevOps to align on definitions, processes, and reporting
- Support campaign execution with proper tracking, segmentation, and measurement frameworks
- Enable Marketing leadership with clear, data-backed recommendations
- Own Marketing automation and campaign management to support email builds, website, and newsletters
- Day to day support of lead list uploads
Benefits
- Medical, dental, and vision insurance
- 401K Plan with 4% Company Match
- Life and Disability Programs
- Paid Parental Leave
- Paid time off and Paid Holidays
- Volunteer and Birthday Time off
- Home Office Allowance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
1-10 employees
