Senior Marketing Operations Coordinator

CrossCountry Consulting • McLean, VA

8d

About The Position

CrossCountry is seeking an experienced Senior Marketing Operations Coordinator to help manage its marketing operations function, including systems, processes, reporting, and data analysis. The position serves as an owner and team expert for core marketing platforms and supports the marketing team through efficient processes, technology, reporting, and cross-functional collaboration. The role also supports strategic initiatives and provides general operations assistance for events, campaigns, and communications.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 3–5 years of experience in marketing operations.
• Strong project management skills and ability to manage multiple efforts concurrently.
• Hands-on experience with marketing automation platforms.
• Advanced proficiency in AI and data analysis to drive marketing decisions.
• Strong analytical and problem-solving skills and attention to detail.
• Excellent communication and interpersonal skills, including collaboration with cross-functional teams and stakeholders.

Nice To Haves

• Marketing operations experience in a B2B environment.
• Experience with HubSpot or comparable marketing systems.

Responsibilities

• Serve as the owner and team expert for core marketing platforms, including HubSpot and the data and reporting solution, and act as the primary vendor contact.
• Manage the marketing automation system, including workflows, templates, lead scoring, and guidance on best practices.
• Manage the data and reporting solution by updating dashboards, coordinating requirements with the vendor, and validating data accuracy.
• Act as the primary contact for marketing requests submitted through the internal ticketing system, resolving requests where possible or assigning them to others.
• Facilitate timely assignment of incoming web leads and ensure proper attribution and follow-through.
• Collaborate with Revenue Operations on marketing attribution and information flow between HubSpot and Salesforce; support marketing users with Salesforce questions and campaigns.
• Use AI to produce reporting as needed and lead the team reporting process; analyze data and metrics to identify cross-channel trends and improvement opportunities.
• Refresh the monthly budget tracker, validate data, and flag inconsistencies or pacing concerns.
• Identify process improvements and enable team automations using PowerBI, Smartsheet automations, and AI support.
• Lead or support strategic team initiatives and research efforts.
• Provide general operations support as needed, including for events, campaigns, and communications.
• Stay current on marketing operations best practices and solutions.

Benefits

• Comprehensive healthcare options, including medical, dental, and vision coverage.
• Flexible spending accounts.
• 401(k) with company matching.
• Generous parental and maternity leave policies.
• Technology stipends.
• Wellness reimbursement programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior