Senior Marketing Manager

Western Alliance Bank • Phoenix, AZ

11h • Onsite

About The Position

We are seeking an experienced and dynamic Senior Marketing Manager to join our team. As Senior Marketing Manager, you will lead the marketing and sales support efforts for key specialty commercial banking business lines for Western Alliance Bank. You'll be a leader in the marketing department and serve the organization as a whole with a broad scope of responsibilities across national geographies. A key responsibility is to be a strategic partner for executives, business units and departments on brand management, public relations, event marketing and business development initiatives. You'll be responsible for translating business goals into measurable marketing outcomes, leveraging market insights, competitive intelligence, and analytics. You'll also be responsible for leading marketing strategies and budgets for your business lines, new or enhanced products, company strategic initiatives and special projects. Responsible for supporting the Chief Marketing Officer by assisting in developing, leading and executing marketing strategies and sales support efforts for key lines of business for the bank. Develop promotions and campaigns to support the selling of bank products and services, develop presentation decks, talking points and other materials for executives and other spokespeople. Lead the development and placement of marketing assets for all media outlets (print, radio, TV, online, billboard, etc.). Lead development of presentation decks, talking points and other materials for executives and other spokespeople. Also responsible for ensuring the website content is fresh and engaging and compliant for auditing purposes. Manage the design and content of the business line collateral. Lead marketing strategies and budgets for the lines of businesses, new or enhanced products, company strategic initiatives and special projects. Oversee the marketing budget including reforecasting and planning. Analyze and report on return on investment in marketing spend. Lead and develop a team; responsible for hiring, coaching, performance management, training and development.

Requirements

• 10+ years of related experience in Marketing & Communications or similar field.
• High school diploma required.
• Previous leadership experience required.
• Advanced knowledge of marketing campaign management across channels.
• Knowledge of marketing processes including creative work, messaging, working with agencies and vendors, budgeting, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Advanced skills in personal computer operation, marketing program management, Workfront or other project management tools.
• Advanced speaking and writing communication skills.

Nice To Haves

• Bachelor's degree in related field preferred.
• Previous Experience in Financial Services and/or Banking or similar field a plus.

Responsibilities

• Lead the marketing and sales support efforts for key specialty commercial banking business lines.
• Serve as a strategic partner for executives, business units and departments on brand management, public relations, event marketing and business development initiatives.
• Translate business goals into measurable marketing outcomes, leveraging market insights, competitive intelligence, and analytics.
• Lead marketing strategies and budgets for business lines, new or enhanced products, company strategic initiatives and special projects.
• Support the Chief Marketing Officer in developing, leading and executing marketing strategies and sales support efforts.
• Develop promotions and campaigns to support the selling of bank products and services.
• Develop presentation decks, talking points and other materials for executives and other spokespeople.
• Lead the development and placement of marketing assets for all media outlets (print, radio, TV, online, billboard, etc.).
• Ensure website content is fresh, engaging, and compliant for auditing purposes.
• Manage the design and content of business line collateral.
• Oversee the marketing budget, including reforecasting and planning.
• Analyze and report on return on investment in marketing spend.
• Lead and develop a team, including hiring, coaching, performance management, training, and development.

Benefits

• Competitive salaries
• Ownership stake in the company
• Medical and dental insurance
• Time off
• 401k matching program
• Tuition assistance program
• Employee volunteer program
• Wellness program
• Opportunity to bolster business knowledge, learning the ins and outs of how successful companies operate and manage their finances

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED