Senior Marketing Manager

Renewal • Charlotte, NC

2d

About The Position

We’re looking for a high-performing Senior Marketing Manager to help lead a fast-paced, performance-driven marketing organization responsible for generating significant growth across our business. This is not a traditional campaign-management role. You’ll have meaningful ownership of marketing strategy, multimillion-dollar investment, lead generation, campaign performance, vendors, technology, and team development. You’ll work closely with the VP of Marketing and senior leadership to turn business objectives into marketing strategies - and then own the execution and results. We’re looking for someone who combines strategic thinking with a willingness to get into the details. You should be equally comfortable analyzing performance and reallocating spend, building a campaign strategy, negotiating with a vendor, coaching a team member, or presenting a recommendation to senior leadership. If you want significant ownership, measurable accountability, and the opportunity to help build a best-in-class marketing organization, this role is for you.

Requirements

• 7+ years of progressive marketing experience with significant ownership of campaigns, budgets, or business results.
• Experience in performance marketing and lead generation, ideally within a high-volume B2C environment.
• Hands on experience with LSAs and Google Business Profile.
• Demonstrated experience managing substantial marketing budgets and making investment decisions based on data and ROI.
• Strong understanding of digital marketing, email, direct mail, social media, marketing automation, campaign analytics, and testing.
• Experience managing agencies, vendors, contracts, and external partnerships.
• Experience leading and developing people.
• Strong analytical and financial acumen—you can move comfortably between marketing metrics and business outcomes.
• Excellent project management, communication, and organizational skills.
• Ability to influence senior leaders, challenge assumptions, and make clear recommendations.
• A bias toward action, ownership, and continuous improvement.

Nice To Haves

• Experience in home services, multi-location businesses, consumer services, automotive, financial services, healthcare, or another high-volume lead-generation environment is a plus.

Responsibilities

• Translate growth objectives into marketing strategies, campaigns, investment plans, and measurable performance targets.
• Own performance across key marketing channels with accountability for lead generation, cost efficiency, conversion, revenue contribution, and ROI.
• Analyze results, identify opportunities and proactively recommend changes to improve performance.
• Develop testing strategies that continuously improve campaigns, channels, offers, audiences, and creative.
• Partner with senior leadership on annual planning, forecasting, growth initiatives, and broader marketing strategy.
• Lead integrated campaigns across email, direct mail, digital, social, radio, web, and other lead-generation channels.
• Own campaign strategy from concept through execution, measurement, and optimization.
• Develop offers, audiences, creative strategies, and testing plans designed to generate measurable growth.
• Oversee marketing automation, email programs, website initiatives, integrations, and emerging marketing technology.
• Ensure campaigns are delivered accurately, on time, and at a high standard.
• Manage significant portions of our multimillion-dollar marketing investment, including forecasting, pacing, and allocation.
• Evaluate performance across channels and recommend where we should increase, reduce, or redirect investment.
• Maintain strong financial discipline around budgets, expenses, vendors, and forecasts.
• Provide senior leadership with clear visibility into performance, risks, opportunities, and expected results.
• Manage, coach, and develop members of the marketing team while creating clear accountability for results.
• Serve as a strategic thought partner to the VP of Marketing and other company leaders.
• Build scalable processes, reporting, systems, and operating rhythms that improve marketing execution.
• Partner closely with Sales, our internal call center, Finance, Operations, agencies, and other stakeholders throughout the customer funnel.
• Manage key agency and vendor relationships, including performance, contracts, deliverables, and negotiations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed