Senior Marketing Manager
The Nature Conservancy
•CA$104,000 - CA$112,000•Remote
About The Position
The Senior Marketing Manager develops and leads marketing strategies, campaigns and audience engagement plans that align with the strategic priorities of Nature United, the Canadian affiliate of the world's largest conservation organization, The Nature Conservancy (nature.org). This role is responsible for advancing audience development, strengthening brand visibility and delivering integrated campaigns that support organizational goals, including conservation outcomes, fundraising and public engagement. The role also contributes to strategic communications and content development, and requires strong writing, messaging and storytelling skills.
Requirements
- Bachelor’s degree in related field and a minimum 7 years’ related experience or equivalent combination of education and experience.
- Experience managing client and account relationships.
- Experience implementing, and managing multiple complex projects.
- Experience negotiating agreements.
Nice To Haves
- Multi-lingual skills appreciated.
- Multi-cultural or cross-cultural experience preferred.
- Experience leading in a team-based environment with internal and/or external partners.
- Experience translating strategic goals into audience-focused plans, content and campaigns
- Strong writing and editing experience for a variety of audiences and formats
- Experience developing and implementing marketing strategies, campaigns and audience engagement initiatives
- Experience conceiving and writing creatively for various audiences from technical or complex information
- Experience working across marketing and communications functions in a collaborative environment
- Experience supporting communications or marketing work in ways that advance Indigenous right relations, including the ability to approach storytelling, audience engagement, and partnership communications with cultural awareness, respect, and strong judgment
- Practical knowledge of current and evolving trends related to marketing, audience engagement, digital channels and content strategy
- Experience conceiving and writing creatively for various audiences from technical information.
- Strong communication skills with ability to articulate ideas in a compelling manner.
- Detailed knowledge of procedures and terms in relevant field of experience.
Responsibilities
- Lead and manage assigned marketing strategies, campaigns and audience engagement initiatives
- Develop and implement plans that grow and engage priority audiences, expand brand visibility and support organizational objectives
- Create or guide the development of compelling written content, messaging and storytelling for campaigns and related communications needs
- Partner with internal teams to develop integrated marketing and communications approaches that support conservation priorities, fundraising efforts and organizational visibility
- Serve as a strategic partner to internal teams and collaborators, helping shape approaches, clarify goals, and align projects with audience and brand strategy
- Ensure that creative work reflects organizational positioning, brand standards and voice across channels and materials
- Manage assigned budgets, evaluate results, and recommend adjustments or corrective strategies as needed
- Track performance and apply insights to strengthen audience engagement, campaign effectiveness, and overall impact
- Resolve complex issues independently within the program area
- Opportunity to act independently within program goals
- May supervise professional and/or administrative staff
- Responsibility and accountability for meeting project goals and objectives
Benefits
- health care benefits
- parental leave
- accrued paid time off
- life insurance
- disability coverage
- employee assistance program
- other life and work well-being benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
