Senior Marketing Manager

Inspiration Mobility Group

35d•$110,000 - $130,000•Hybrid

About The Position

As Senior Marketing Manager, you will own the full marketing lifecycle: designing multi-channel campaigns that fill the top of the funnel, nurturing prospects through to conversion, arming the commercial team with compelling collateral and talking points, and listening to the market to continuously sharpen our messaging and positioning. You'll be both strategist and practitioner, comfortable setting direction and rolling up your sleeves to get it done, as Inspiration scales its go-to-market engine in the electric mobility space.

Requirements

5+ years of B2B marketing experience, with demonstrated success across demand generation, lifecycle marketing, and/or growth marketing
Strong generalist who can own both strategy and execution: has built campaigns from scratch, written copy, briefed agencies, and analyzed results without needing to hand off to a full team
Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM tools (Salesforce), and analytics platforms (Google Analytics, Looker, or similar)
Proven ability to develop messaging and positioning: can interview customers, synthesize competitive intelligence, and translate technical concepts into narratives that resonate with buyers
Skilled communicator and content creator: comfortable writing one-pagers, email sequences, executive talking points, and long-form content with minimal oversight
Fluent in reading market signals: knows how to monitor forums, communities, and social channels to extract insights that sharpen positioning and campaign strategy
Strong cross-functional instincts: knows how to partner with sales, product, and leadership to align marketing efforts with business priorities and revenue goals

Nice To Haves

Experience in fleet, transportation, energy, climate tech, or enterprise SaaS is a strong plus

Responsibilities

Own demand generation strategy and execution: design and run multi-channel campaigns (email, paid, content, events) that drive qualified pipeline and measurable revenue impact
Build and manage lifecycle marketing programs that move prospects from awareness through conversion and into long-term customer relationships, including onboarding, nurture, and re-engagement sequences
Develop lead generation initiatives across inbound and outbound channels, partnering with sales to define ICP, optimize lead scoring, and accelerate pipeline velocity
Partner with our Sales Enablement and Proposal Manager to develop and maintain sales enablement materials (one-pagers, pitch decks, case studies, competitive battle cards, and customer-facing talking points) that equip the commercial team to win
Partner with the Head of Marketing to own messaging and positioning for Inspiration's products, services, and company narrative; translate complex fleet, energy, and technology concepts into clear, compelling language for buyers, partners, and investors
Monitor market conversations (forums, LinkedIn, industry communities, competitor channels, and customer feedback loops) to surface insights that inform messaging, product positioning, and campaign strategy
Collaborate with leadership to develop thought leadership content, investor communications, and executive talking points that reinforce Inspiration's position as an industry innovator
Partner with product, sales, and customer success to ensure marketing is tightly integrated with go-to-market strategy and real-world customer feedback
Manage the marketing calendar and performance reporting, and support budget planning with the Head of Marketing, tracking KPIs across the funnel and continuously optimizing programs based on data