Senior Marketing Manager

Hilbert's AI•San Francisco, CA

6d•$130,000 - $150,000•Onsite

About The Position

Hilbert is a data science-first growth infrastructure company that helps B2C teams understand user behavior, identify revenue drivers, and optimize actions. It aims to compress complex decision-making processes into minutes. Hilbert works with Fortune 500 enterprises, consumer brands, and AI-native companies. The company is Series A funded by a16z. This role is for a Marketing Manager who will be responsible for building Hilbert's market presence and driving demand generation. The individual will own various channels end-to-end, including LinkedIn, the company blog, search, and AI discoverability, as well as the distribution of their videocast. The role requires experience in field events or community programs and a data-driven approach to channel experimentation. The Marketing Manager will work closely with product marketing and GTM leads, focusing on the execution of marketing strategies. This is a foundational, zero-to-one position where the individual will build the marketing function before building a team.

Requirements

5+ years in content or growth marketing.
At least two years of marketing to enterprise or mid-market clients with long sales cycles and multiple stakeholders.
Experience building an audience from nothing and measuring impact by what was moved, not just what was shipped.
Proven ability to build a channel from scratch and demonstrate its tangible outputs beyond followers.
Strong writing skills, capable of writing in different voices and crafting compelling arguments.
Experience turning customer evidence into assets like case studies, use cases, and whitepapers.
Experience building SEO from the ground up, with an understanding of how AI agents surface and cite sources.
Experience organizing events such as dinners, salons, or small summits, including guest list management, format design, and follow-up.
Experience building conversion layers, including landing pages, tracking, lifecycle and nurture programs, and sales handoffs.
Focus on conversations over traffic, with the ability to write hypotheses and kill ideas based on data.
An operator mindset, with the ability to identify gaps and ship fixes proactively.
Experience building with AI, not just prompting in a chat window, for tasks like research pipelines and drafting systems.

Nice To Haves

Experience as employee #1-20 at an early-stage B2B company.
Experience in retail, commerce, or data products.
Experience running a video or media program and understanding format longevity.

Responsibilities

Own the publication rhythm and mechanics, including ghostwriting, editing, and coaching for leadership content.
Manage cadence, amplification, employee advocacy, and network growth for content distribution.
Partner with product marketing to translate customer stories, use cases, and case studies into published assets.
Collaborate on technical whitepapers, providing structure and reach.
Develop and publish content such as blog posts, essays, breakdowns, and newsletters.
Own the content repurposing system, transforming insights and stories into various formats.
Identify and engage with buyers in industry press and relevant online/offline communities.
Discover and test new marketing channels, starting with written hypotheses and precise reporting.
Build SEO and AEO from scratch, including site architecture, schema, and keyword mapping.
Design and execute hosted events in hub cities, managing guest lists, formats, and follow-up.
Own the distribution of Hilbert Space, the company's videocast, including clips, promotion, and audience growth.
Build the conversion layer, including landing pages, tracking, lifecycle and nurture programs, and sales handoffs.
Measure account engagement and meeting acceptance, focusing on conversations over traffic.
Conduct experiments with clear hypotheses and timeboxes, and terminate underperforming initiatives.
Adopt an AI-native approach to marketing tasks, building systems for research, drafting, distribution, and reporting.