Senior Marketing Manager, Hospitality & Textile Services

ASSA ABLOY•Earley, ENG

21d

About The Position

The Senior Marketing Manager is the dedicated marketing leader for HID Textile Services, focused on accelerating growth of RFID-enabled linen and uniform management solutions. The role builds demand and market credibility with hotel operators, hotel groups and owners, commercial laundries, linen rental providers, and linen suppliers across priority markets. Reporting to the VP, Textile Services, this hands-on role translates commercial priorities into campaigns, customer stories, digital programs, partner activation, and sales enablement. Success is measured by qualified pipeline, partner-sourced opportunities, customer engagement, market visibility, and conversion support for the Textile Services growth agenda. The position owns the annual marketing strategy and operating plan for Textile Services and partners with sales, product management, business development, and regional teams. It develops integrated marketing programs, differentiated messaging, digital assets, commercial content, sales enablement, and strategic partner programs. The role also manages budgets, vendors, campaign measurement, and market insights to deliver measurable commercial impact.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline; equivalent relevant experience may be considered.
At least 6 years of experience in B2B marketing, demand generation, integrated marketing, or business unit marketing.
Demonstrated success developing and executing marketing programs that support revenue growth and pipeline generation.
Demonstrated experience marketing into hospitality is required.
Proven ability to market complex solution sales with long buying cycles and multiple stakeholders.
Demonstrated ownership of hands-on digital marketing programs and content projects, including video or other multimedia production.
Experience managing external agencies, freelancers, and vendors.
Must be currently and legally authorized to reside and work in the hiring country; immigration sponsorship is not available.

Nice To Haves

Direct exposure to hotel operators, ownership groups, management companies, or hotel technology and services.
Experience in commercial laundry, linen rental, linen or textile supply, laundry equipment, or a closely related operational-services market.
Experience with RFID, SaaS/software, automation, or operational technology.
Direct people leadership experience.

Responsibilities

Own the annual marketing strategy and operating plan for Textile Services, aligned with growth priorities in hospitality, linen management, uniform management, and RFID tags.
Partner with the VP, Sales, Product Management, Business Development, and regional teams to translate business priorities into campaigns, assets, and execution plans.
Develop a practical understanding of hotel operations and the linen ecosystem, including outsourced laundry, linen rental, linen suppliers, and on-premise laundry.
Shape customer segmentation, account-based priorities, and channel and partner marketing around attractive hospitality, laundry, and supplier opportunities.
Lead, coach, and develop marketing professionals.
Develop and run integrated campaigns across digital channels, email, LinkedIn and social media, content, webinars, events, and partner channels to generate and nurture qualified opportunities.
Own the creation and continuous improvement of digital assets, including web content, landing pages, email journeys, paid and organic social content, lead magnets, and campaign reporting.
Lead commercial projects from brief through delivery, including customer videos, case studies, testimonials, product demonstrations, and thought leadership content.
Establish campaign dashboards and lead-management rhythms with Sales to improve response speed, nurture quality, pipeline progression, and marketing ROI.
Manage agencies, freelancers, and production partners by setting briefs, timelines, budgets, and quality standards.
Develop differentiated messaging and value propositions for hotel operators, owners, management companies, commercial laundries, linen rental providers, and linen suppliers.
Translate Textile Services capabilities into business outcomes, including labor productivity, linen loss reduction, inventory visibility, guest-service support, hygiene and process control, and operational automation.
Create consultative sales enablement materials, including vertical pitch decks, solution brochures, ROI tools, use cases, competitive positioning, proposal content, and customer references.
Support launches and adoption campaigns for linen management and uniform management solutions, as well as related RFID hardware and tags.
Build co-marketing and referral activation programs with strategic partners across the hospitality, commercial laundry, linen supply, and equipment ecosystem.
Maintain a current view of hospitality, laundry, and linen market trends, customer pain points, competitive activity, and buyer decision dynamics.
Use customer and campaign insights to improve positioning, targeting, content, and investment decisions.
Strengthen Textile Services visibility through targeted events, trade media, webinars, customer advocacy, and relevant industry communities.
Manage marketing budgets, vendors, and project performance to deliver measurable commercial impact.