Senior Marketing Manager

HEALWELL AI•Toronto, ON

32d•Hybrid

About The Position

HEALWELL AI is a healthcare artificial intelligence company focused on improving health outcomes through the early identification and detection of disease. Our solutions help life science organizations identify the right patients earlier, generate regulatory-grade real-world evidence, and deliver actionable insights that accelerate clinical trials, improve care, and expand access to life-changing therapies. Powered by DARWEN™ AI, HEALWELL AI unlocks the full clinical truth hidden within electronic medical records and health information exchanges—transforming vast volumes of structured and unstructured healthcare data into clinically meaningful insights at scale. By combining validated AI with real-world clinical data and interoperable health system infrastructure, HEALWELL AI enables life science organizations to move faster from patient identification to evidence generation to actionable insight. We are looking for a Senior Marketing Manager, Brand & Operations to help scale the HEALWELL AI brand and support the execution of our go-to-market commercial plans. This is an execution-first role for a builder and operator. You will be responsible for translating strategy into tangible marketing outputs—personally creating and shipping the first versions of key assets such as collateral, sales materials, messaging frameworks, website updates, and campaigns. This role sits at the intersection of brand strategy, messaging, and marketing execution. You will help ensure that our story—how we identify patients earlier, generate evidence, and deliver insights—is communicated clearly and consistently across every customer touchpoint. You will also help build the operational backbone of marketing, aligning campaigns, sales enablement, content, messaging frameworks, and cross-functional coordination to ensure we show up in the market as one unified HEALWELL AI platform. As the function grows, you will also identify opportunities to scale output through contractors, agencies, and emerging AI tools, enabling the team to produce high-quality marketing efficiently. This is a highly cross-functional role working closely with sales, product, clinical, data science, and senior leadership.

Requirements

7–10+ years in B2B marketing, product marketing, or brand strategy
Experience in healthcare, life sciences, or data-driven SaaS environments
Proven ability to translate complex technical solutions into clear market narratives
Experience building and executing marketing programs in fast-moving or resource-constrained environments
Brand strategy and positioning
Messaging frameworks and storytelling
Marketing execution and campaign management
Sales enablement and content development
Marketing operations and cross-functional coordination
Builder mindset with a strong bias toward action
Strong communicator and storyteller
Highly organized and operationally rigorous
Comfortable working across cross-functional teams
Mission-driven and motivated by improving healthcare outcomes

Responsibilities

Personally develop and ship core marketing assets including: o Sales collateral and presentations o Website messaging and content updates o Campaign messaging and launch materials o Product and solution collateral
Move quickly from concept to execution, producing high-quality marketing outputs in a fast-moving environment
Identify opportunities to increase speed and leverage through AI tools, contractors, and external partners
Build repeatable processes for asset development and campaign execution
Build and manage marketing processes that support scalable execution
Coordinate campaigns, launches, and announcements across teams
Manage marketing calendars, asset development workflows, and cross-functional coordination
Track marketing performance and identify opportunities for continuous improvement
Develop field-ready materials including: o Customer pitch decks o Messaging frameworks o FAQs o Customer talk tracks
Partner closely with commercial teams to ensure messaging is clear, consistent, and aligned with customer needs
Continuously refine materials based on field feedback and customer conversations
Develop high-impact content including: o Whitepapers o Case studies o Press releases o Conference materials
Partner with product, clinical, and data science teams to translate capabilities into market narratives
Ensure internal teams understand and consistently communicate our core story: o Patient Identification o Real-World Evidence o Data Insights as a Service