Senior Marketing Manager, Web Strategy & Experience

Axon•Scottsdale, AZ

32d•Hybrid

About The Position

At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com - one of our most visible and important marketing assets. You'll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axon's bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets. You'll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability, high-impact role for a systems thinker who can zoom between strategy, UX, content, and analytics to make our site work harder and smarter.

Requirements

10+ years of experience in web strategy, website management, digital marketing, or UX
Proven experience owning complex B2B or multi-audience websites
Experience leading large-scale web projects and cross-functional web teams
Strong understanding of web UX principles, SEO, accessibility, and performance optimization
Comfortable working in and managing a modern CMS
Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
Experience collaborating with technical teams on roadmap and web tooling

Nice To Haves

Experience working in SaaS, public safety, or international web environments

Responsibilities

Own the strategy, roadmap, and performance of Axon.com
Continue to build and optimize Axon.com to be a powerful lead-generation machine for all business segments
Develop and lead CRO and testing programs for the website and campaign landing pages
Manage site structure, UX, content strategy, and page optimization across all products and regions
Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling
Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements
Lead SEO strategy and ensure technical SEO best practices are followed
Develop and manage the process for web requests, intake, prioritization, and approvals
Report regularly on traffic, engagement, and conversion metrics and recommend enhancements
Establish scalable governance frameworks and content QA across site stakeholders
Supervise content and site updates in CMS (e.g., Storyblok or similar)
Manage a growing web team and partner with cross-functional teams on their web presence