Senior Marketing Manager - Trade & Consumer Marketing

Addiction Pet Foods

8h•Remote

About The Position

The Senior Marketing Manager (Trade & Consumer Marketing) leads integrated brand growth by driving both trade marketing excellence (in-store + key account programs) and consumer marketing (demand generation, campaigns, and brand building). This role owns the development and execution of market-ready plans that increase sell-in, sell-through, and share, while strengthening brand equity and customer loyalty across channels (modern trade, general trade, pet specialty, and e-commerce, where applicable).

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of marketing experience with strong exposure to Trade Marketing and Consumer Marketing (FMCG, retail, pet, beauty, health, or similar industries preferred).
Proven track record of delivering measurable results in retail execution, promotions, and consumer campaigns.
Experience working cross-functionally with Sales/Key Accounts and managing agencies/suppliers.
Deep understanding of shopper behavior, channel dynamics, and retail execution levers.
Strong campaign planning capability (insight → strategy → execution → measurement).
Commercial acumen: understands pricing, margins, promo ROI, and sell-through drivers.
Strong project management: can run multiple timelines with internal/external stakeholders.
Excellent communication and briefing skills; can translate strategy into clear action plans.
Data-driven mindset with strong Excel/Sheets; dashboard/reporting literacy a plus.

Responsibilities

Build and execute the annual trade marketing plan aligned to commercial targets and channel priorities.
Develop channel-specific programs (promos, bundles, merchandising, displays, planograms, sampling, trade events) that drive visibility and conversion.
Lead joint business planning support with Key Accounts/Sales and ensure strong in-market execution.
Set trade promo mechanics and ensure operational readiness (briefs, timelines, POSM, allocations, sell-out tracking).
Strengthen distributor/retailer collaboration and ensure brand standards are upheld across touchpoints.
Own consumer campaign planning from insight to execution (product launches, seasonal campaigns, always-on initiatives).
Define key messages, audience segmentation, and channel mix to grow awareness, trial, and repeat purchase.
Partner with performance/e-commerce and content teams to ensure integrated consumer journeys online and offline.
Manage influencer/KOL and community initiatives (as applicable) to build credibility and engagement.
Ensure consistent brand identity, guidelines, and creative quality across markets/channels.
Lead end-to-end GTM for new products and initiatives: positioning, pricing inputs, channel strategy, key selling points, and activation.
Work closely with Sales, E-commerce, Product, Supply Chain, and Finance to align forecasts, promo volumes, and launch readiness.
Translate consumer and market insights into actionable strategies and playbooks for execution teams.
Own budget planning for trade and consumer marketing and ensure ROI discipline.
Track and report key KPIs (sell-out uplift, promo ROI, market share, distribution, visibility scores, brand health metrics).
Create post-campaign reviews and implement continuous improvement based on results and insights.
Build simple, scalable toolkits (brief templates, activation guides, reporting dashboards) to improve speed and consistency.
Support strategic projects such as partnerships, events, market expansion, category studies, and capability building.