Senior Brand Manager, Consumer Marketing
About The Position
Alfasigma is a global healthcare company with a strong focus on Gastrointestinal (GI) health. The company has experienced significant growth and is entering a new chapter focused on innovation and expanding its reach. The US Pharmaceuticals team for rare disease is seeking a Senior Brand Manager, Consumer Marketing to support and lead the execution and optimization of consumer and patient marketing initiatives. This role will drive disease awareness, patient engagement, treatment consideration, and brand growth. The position reports to the Senior Director, Consumer & Patient Marketing and involves supporting omnichannel campaigns, patient ambassador programs, advocacy partnerships, patient congress activities, content development, agency management, and operational planning. This is a hybrid position requiring three days a week in the Morristown, NJ office.
Requirements
- Bachelor’s degree required.
- 5+ years of relevant experience in pharmaceutical, biotech, healthcare, consumer marketing, communications, advertising, media, agency, or related marketing environments.
- Experience supporting integrated marketing campaigns and cross-functional initiatives.
- Strong project management, communication, collaboration, and relationship-building skills.
- Experience with omnichannel, consumer, patient, digital, or brand marketing.
- Agency experience or experience managing agency partners.
- Ability to manage multiple priorities, timelines, budgets, and deliverables in a fast-paced environment.
- Strong learning agility, intellectual curiosity, initiative, accountability, and adaptability.
Nice To Haves
- Rare disease or specialty pharmaceutical experience preferred but not required.
- Exposure to patient engagement, advocacy, or ambassador programs preferred.
Responsibilities
- Execute consumer marketing plans aligned with brand goals, including disease awareness and patient engagement campaigns.
- Lead day-to-day execution of integrated omnichannel campaigns across websites, CRM, email, search, social, video, and digital media.
- Partner with agencies and cross-functional teams to develop and deploy consumer, patient, and educational content and assets.
- Manage promotional review processes, project timelines, budgets, deliverables, and day-to-day agency/vendor relationships.
- Support patient ambassador programs, including scheduling, coordination, content planning, speaker coordination, onboarding, training, and engagement activities.
- Support planning and execution of patient-focused activities at patient congresses and advocacy meetings, including materials, ambassador participation, engagement tactics, and pre-, during-, and post-congress communications.
- Support commercial partnerships with Patient Advocacy Groups, including educational initiatives, sponsorship activities, awareness programs, documentation, and compliance requirements.
- Monitor campaign and program performance, KPIs, and insights; partner with media, digital, and analytics teams to identify opportunities for optimization.
- Contribute to reporting, business reviews, and ongoing operational planning while ensuring consistency across consumer and patient touchpoints.
Benefits
- Competitive salary
- Comprehensive benefits
- Extensive opportunities for professional growth and development
- 401(k) plan with company match
- Rewards and recognition program
- Health care benefits (medical, prescription drugs, dental, and vision insurance)
- Short and long-term disability coverage provided
- Plan coverage for domestic partners
- Paid parental leave benefits and adoption assistance
- Tuition reimbursement assistance
- A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
- Numerous well-being and work/life programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
