Senior Marketing Manager, Quebec and French Canada

Canadian Cancer Society•Montreal, QC

10h•CA$85,000 - CA$95,000•Hybrid

About The Position

The Canadian Cancer Society (CCS) is seeking a Senior Marketing Manager for Quebec and French Canada to lead the strategy and execution of French-language marketing efforts. This role focuses on creating effective and culturally relevant campaigns for Quebec audiences, overseeing integrated advertising across digital and traditional channels. The manager will ensure all communications align with brand strategy and resonate with francophone audiences, including reviewing and approving French-language content. This is a people leader role, managing a Marketing Specialist and collaborating with internal stakeholders and external agencies to strengthen the organization's impact in Quebec and French Canada.

Requirements

Undergraduate degree, with a specialization in Marketing or equivalent work experience.
More than 5 years of working experience in a similar field in progressively more important positions.
Strong track record in developing, managing and implementing advertising campaigns across all channels, from briefing through to post-campaign reporting and analysis.
Strong interpersonal skills with the ability to build relationships with key internal and external stakeholders, including the day-to-day management of external agencies.
Highly effective project management, multi-tasking and time management skills to meet tight deadlines.
Deep understanding of brand strategy and creative development.
Experience reviewing and refining French marketing/communications materials.
Experience working cross-functionally in a national organization.
Up to date knowledge and strong interest in social media, online sources and ability to keep connected with trends in traditional and digital media and marketing.
Highly autonomous; able to identify issues and bring forward solutions proactively.
Strong written and oral communication and stakeholder management skills.
Ability to manage up effectively and keep people leader updated with clear updates on project status and priorities, proactively surface risks and challenges.
Excellent judgment and ability to balance competing priorities.
Bilingualism (French/English) is required due to the organization’s nationwide operations and the need for effective communication across various regions.

Nice To Haves

Hands on experience with digital advertising tools such as Google ads, Google analytics and Meta ads is an asset.

Responsibilities

Lead Quebec advertising strategy, execution and performance, including the strategic development, execution, and evaluation of integrated Quebec-first, French-language advertising campaigns.
Translate business objectives into insight-driven advertising strategies tailored to Quebec audiences, ensuring cultural relevance and effectiveness.
Develop and lead creative and media briefs, manage briefing processes with internal stakeholders and external agencies.
Lead the French adaptation of national campaigns to ensure they are relevant to Quebec audiences.
Oversee campaign execution across traditional and digital channels, including TV, CTV, paid social, digital, radio, print and OOH.
Manage agency relationships, budgets, timelines and production processes.
Evaluate campaign performance, ROI and optimization opportunities and provide actionable recommendations.
Identify and champion French-first advertising and marketing opportunities aligned with CCS' strategic priorities.
Partner with Performance Marketing, Data & Analytics and Digital teams to surface French-specific data and insights, translating findings into actionable recommendations.
Act as the brand guardian for French Canada, ensuring all marketing communications align with CCS brand strategy, tone and positioning.
Review and approve translated marketing materials to ensure alignment with brand voice, messaging strategy, clarity, and effectiveness for francophone audiences and Quebec cultural relevance.
Work closely with the Translation, French Communications and French digital content teams to continuously improve processes and quality of French-language output.
Identify risks or gaps in messaging and proactively recommend improvements.
Manage and mentor one direct report (Marketing Specialist).
Act as trusted advisor to internal stakeholders, providing marketing and advertising counsel.
Collaborate cross-functionally across Brand, Communications, Fundraising, Mission and digital teams to align priorities.
Bring forward issues with clear recommendations and solutions, demonstrating strong ownership and critical thinking.
Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity.
Other duties as assigned.