Channel Marketing Manager, Canada

Logitech • Offsite - Canada - ON, ON

2d • CA$88,000 - CA$135,000 • Hybrid

About The Position

The Logitech for Business, Channel Marketing Manager, Canada is responsible for growing Logitech for Business solution revenue through our channel partners in the VAR/SI, NSP and Distribution ecosystem. This role is uniquely focused on empowering our partners to activate, enable, and scale growth across their massive ecosystems of long-tail partners, ultimately driving measurable revenue and customer acquisition for the Logitech for Business portfolio. As a key member of the North America B2B Marketing Team, the Channel Marketing Manager will be responsible for building a marketing strategy that serves the capabilities, constraints, and business objectives of this channel segment, then assisting in the execution of the programs and tactics that support that strategy. Programs could include to-channel tactics such as enablement, training, incentives, and funded headcount, as well as through-channel tactics such as advertising, email, and events. The channel marketer will articulate the business need for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement. This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Channel Marketing Manager will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Channel Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.

Requirements

• Exceptional B2B channel marketing experience, with specific and proven expertise managing channel partners in North America.
• Proven track record of developing scalable marketing programs that successfully activate channel partners and yield measurable pipeline growth.
• Brand Building Expertise: Demonstrated ability to drive brand differentiation and position B2B technology solutions effectively within a crowded channel landscape.
• MarTech Proficiency: Hands-on experience with B2B marketing technology and analytics tools such as Marketo, SFDC (Salesforce), Conversica, Tableau, etc.
• Digital Campaign Execution: Extensive background in media planning, concepting, execution, and performance analysis across performance marketing channels (Publishers, SEM, Programmatic Display, Retargeting Native, Paid Social).
• Analytical Mindset: Capacity to think strategically and master execution; highly capable of translating raw data into actionable insights and strategic guidance.
• Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience.
• Strong presentation skills, including the ability to create professional, compelling presentations, is required.
• Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region.
• Self-Starter: Able to independently structure and manage workflow, budgets, and priorities within a fast-paced, global organization.
• Bachelor’s Degree, preferably in a business, marketing, or communications field.

Nice To Haves

• Understanding of B2B technology landscape: A strong grasp of industry trends, technology solutions, and buyer personas in the B2B technology sector, facilitating the development of targeted and impactful channel marketing strategies.
• Strong copywriting and design skills will improve agility and speed of execution in this role.
• BA/BS or equivalent industry work experience.

Responsibilities

• Design and execute a channel marketing strategy specific to Canadian channel partners in the VAR/SI, NSP and Distribution channel segments.
• Build Brand Differentiation & Preference: Champion the Logitech for Business brand within the channel ecosystem. Develop programs that highlight our competitive differentiation and premium positioning to drive preference and mindshare among thousands of downstream partners.
• Generate B2B Demand & Pipeline: Collaborate with channel partners to create joint, integrated marketing initiatives that drive measurable lead-generation and pipeline growth, effectively utilizing co-marketing and MDF (Marketing Development Funds).
• Align Cross-Functionally: Work seamlessly with GTM teams, Central Marketing, Demand Gen, Channel Programs and Channel Sales to ensure channel-led growth strategies align with broader mutually agreed goals and revenue priorities.
• Develop Business Plans: Create and manage quarterly channel marketing joint business plans for focus partners as part of the Partner Connect Program, tying all marketing activities directly to measurable business outcomes.
• Execute & Optimize Campaigns: Help build and define campaigns (including ad copy, content, design, landing page creation, and localizations for the French Canadian community) in partnership with central channel marketing, regional channel marketing and channel sales key contacts. Monitor, analyze, and optimize performance across all channels to exceed KPI benchmarks and revenue attribution targets.
• Invest Marketing Development Funds (MDF) across channel programs and campaigns in a way that serves the channel partners while helping Logitech achieve business objectives.
• Share Actionable Insights: Consolidate campaign results and analytics to extract actionable insights. Share best practices strategies across the broader NAM channel marketing team. Develop metrics and measures to track Logitech’s share of the relevant growth channel revenue, progress towards capturing additional share, and program results. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum).
• Work with the Distribution Channel Marketing Manager, NAM to launch a marketing concierge program utilizing Logitech MDF funds to service the longtail reseller segment.

Benefits

• Comprehensive and competitive benefits packages
• Working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future.
• Support a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level