Channel Marketing Manager
About The Position
We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.
Requirements
- Bachelor’s Degree in marketing, business or related field
- Demonstrated success in building local / regional marketing strategies and executing them
- Excellent execution skills with a passion to drive results
- Strong analytical skills with the ability to interpret data and market trends.
- Self-starter with an ability to handle a wide range of projects and work in a fast-paced collaborative environment
- Knowledge of marketing automation and lead management tools
- Ability to communicate insights effectively and drive decisions
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with cross-functional teams.
Nice To Haves
- MBA preferred but not required
- 5 plus years proven experience in channel marketing and/or B2B marketing
- Expertise in digital marketing
- Ability anticipate challenges, proactively resolve issues while executing marketing projects
- Comfortable interacting frequently with a wide range of sales partners, driving for results when consistent follow-up is required
- Ability to collaborate closely with Enterprise Marketing team, craft professional briefs, and serve as a translator on more technical concepts
- Experience developing and managing Marketing Development Funds or Co-Op Fund programs and budgets preferred.
Responsibilities
- Develop and implement strategic channel marketing plans to achieve revenue and growth targets.
- Prioritize, build and execute effective marketing campaigns that generate leads and accelerate them through the funnel
- Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media presenting insights and recommendations to leadership.
- Collaborate with the sales leadership team to curate equipment and service sales experience
- Drive the development of compelling marketing communications, collateral, presentations, and promotional materials to inform, educate, engage, and support channel partners.
- Conduct in-depth market research, analyzing trends, identifying opportunities, and ensuring a competitive edge in the industry.
- Provide training and support to channel partners, ensuring a deep understanding of our marketing and sales programs.
- Establish and maintain strong relationships with key channel partners and vendors including external agencies and creative vendors building plans, negotiating agreements, and optimizing mutual success.
- Collaborate with internal teams to align channel marketing initiatives with overall company goals and strategies.
- Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI.
- Track and analyze competitive marketing at a regional level
- Support local sponsorships / events / partnerships as needed
- Get familiar with local incentives and develop programs that leverage those incentives to make it as easy as possible to do business with Generac
Benefits
- Occasional travel.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
